In the Event That Miss Universe is Unable to Serve…
Posted on November 12, 2009
I haven’t watched a Miss Universe pageant in a long time, but a part of the program will stay with me forever: the part where Bob Barker says to the […]Tag: Sales
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What Your Virtual Sponsors and Exhibitors Want Most
I haven’t watched a Miss Universe pageant in a long time, but a part of the program will stay with me forever: the part where Bob Barker says to the […]
What I Learned About Marketing From a Recipe on a Box
Posted on October 15, 2009
A couple of years ago, I was reading about the health benefits of barley. So I decided to pick up a box of Quaker Oats barley at the grocery store. […]
Creating an Integrated Marketing Strategy for Your Organization That Blends Traditional Marketing and Social Networking
Posted on October 1, 2009
Clients often ask me how to add social media to their marketing and communication initiatives. Rather than viewing social media as a separate program, I recommend adding social media to […]
Integrating Traditional Marketing with Social Media
Posted on September 29, 2009
I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions. Our topic was “Integrating Traditional Marketing with Social Media.” Despite […]
Does Your Staff Know What Your Company Does?
Posted on July 30, 2009
A couple of weeks ago, I called Harris Teeter to order a Thomas the Tank Engine birthday cake for my soon-to-be 5 year old son. The conversation went something like […]
How Many Times Do I Need to Pay For This Song?
Posted on July 28, 2009
I love Rock Band for the PS3. A friend lent his set a couple of weeks ago to me and my husband and we’ve been enjoying learning how to “play” […]
Measuring the ROI on Social Media Initiatives
Posted on July 23, 2009
I met with a group of CEOs this morning and social media came up in conversation. More than several members of the group wondered if a social media strategy is […]
Whale Hunting as a Metaphor for Landing Large Accounts
Posted on May 20, 2009
At a recent Vistage meeting, I had the pleasure of hearing Tom Searcy, author and CEO of Hunt Big Sales, a sales consulting and training company, talk about how small […]
El Cheapo Ways to Announce Your Web Site Launch
Posted on January 8, 2009
Matrix Group recently launched a new Web site for the International Association of Chiefs of Police. Prior to the launch, Chuck and David, our esteemed clients, asked for some suggestions […]
Retailers: When Soliciting Feedback from your Customers, Be Ready for It!
Posted on December 15, 2008
The holidays are all about traditions and last Saturday, my son and I engaged in one of my favorites: we created a gingerbread train. I’ve been making gingerbread houses for […]