7 Reasons to Rebrand Your Organization
Posted on November 8, 2019
A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or […]Tag: Branding
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5 Reasons NOT to Rebrand Your Organization
In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO […]
Your Member Journeys ARE Your Brand
Posted on May 20, 2019
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, […]
The Best Way to Develop an Elevator Speech for Your Organization
Posted on May 9, 2019
I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of […]
What Employees Want From Office Space: Flexibility
Posted on October 5, 2017
About a year ago, I was facing a big office space decision. Do we stay in our current office or move? Keep the current space design or blow it out? […] What’s Your Membership Experience?
Posted on May 22, 2013
I’ve blogged in the past about Vistage, the CEO membership organization that I’ve been a member of for five years. I was talking with a Vistage VP a few weeks […]
Why Rebranding Is Really Hard and Takes a Really Long Time
Posted on March 7, 2013
A couple of days ago, a Matrix Group client, a major trade association was quoted in a a major news story. The news organization quoted a statistic that the association […] What’s In a Brand?
Posted on October 17, 2012
Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does […]
Social Media Gives Each Of Us Our Own Reality Show
Posted on August 7, 2012
Remember The Truman Show, released in 1998? Truman Burbank thought he was an ordinary guy, but in reality, his whole life was one big reality show. It was a great […]
The Facebook Timeline is Coming on March 30 – Is Your Organization Ready?
Posted on March 21, 2012
The much awaited Facebook timeline for brands is coming. On March 30, whether you like it or not, your organization’s Facebook page will convert to the new timeline format. Here’s […]