Ready to Declutter Your Digital Life?
Posted on January 12, 2022
It’s a new year and with a new year comes new year’s resolutions. Many of us resolve to tidy up our closets and garages. This past holiday season, I decided […]Tag: Email
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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know
2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. […]
Tips for Increasing Email Deliverability
Posted on July 30, 2018
Guest post by Leah Monica, Director of Marketing We all constantly hear about email marketing best practices to help increase our open and click rates – subject lines, concise copy, […]
How to Make Your First Day Back at Work Productive After a Vacation or Leave of Absence
Posted on February 22, 2018
I used to dread my first day back in the office after vacation. After being away for a week or two (or more when I had my sons), I did […] Why Matrix Group Was Finally Ready to Switch to Google Apps
Posted on November 21, 2016
A few years ago, I blogged about Google Apps. I wondered if my business, and businesses everywhere, were ready to make the switch to Google Apps. Well, a few years […]
The Great Banana Bread Experiment: Are People Really Reading Your Emails?
Posted on June 2, 2016
A couple of weeks ago, I sent out an important message to my entire staff about IT support. We had recently put in some technologies to make it easier for […]
Want More Views and Clicks In Your Emails? Make Your E-Newsletters Responsive!
Posted on April 16, 2014
As marketers, we’re obsessed with metrics. And since email is a primary means of communicating with our members, customers, prospects and partners, it only makes sense that we track open […]
Why Matrix Group Brought Back Its Email Newsletter
Posted on July 26, 2012
A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other […]
I’m Losing the Good War Against Spam and the Fight for a Manageable Email Inbox
Posted on February 29, 2012
Late last year, I received an e-mail from my son’s school, letting me know that enrollment forms for next school year were going to be done electronically from now on […]
What’s Behind Those Long URLs? Tracking Codes, Of Course!
Posted on June 10, 2010
Every day around 3pm, I get my afternoon update of The Washington Post via e-mail. Each update contains a summary of about a dozen stories and links to the full […]