Tag: Strategy

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The Looming Membership Cliff: What Associations Can and Should Be Doing

Listen to this article Your browser does not support the audio element. Over the last year, I noticed an alarming trend popping up in my interviews with CEOs on my […]

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The End of Expertise and How Associations Must Adapt
Posted on February 23, 2024
“Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on […]
When Do Your Customer Journeys Actually Begin?
Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer […]
We Need to Bring Back the “Meet” in Meetings
Posted on March 12, 2021
During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year? Answer: While the education offerings were excellent, […]