New Year’s Resolutions For Your Website in 2024
Posted on January 2, 2024
It’s the New Year and all of us are bubbling over with resolutions. So many of us resolve to exercise more, be kinder, spend more time with family, and so […]Tag: Strategy
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The End of Expertise and How Associations Must Adapt
“Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on […]
When Do Your Customer Journeys Actually Begin?
Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer […]
What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast
Posted on January 4, 2023
In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things […]
Is The Future of Conferences in Small Scale Meetings?
Posted on October 6, 2022
A couple of weeks ago, I attended Non Dues-A-Palooza, a conference about generating non dues revenue hosted by 100 Reviews. The event had about 125 attendees and was held at […]
Why Journey Mapping is so Important to Creating Amazing Member Journeys
Posted on March 22, 2021
Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]
We Need to Bring Back the “Meet” in Meetings
Posted on March 12, 2021
During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year? Answer: While the education offerings were excellent, […]
The ASAE Annual Meeting Goes Virtual; Why This is a Good Decision
Posted on March 4, 2021
I read the email from ASAE (the American Society of Association Executives) yesterday afternoon about the ASAE Annual Meeting. Citing concerns for the health and safety of all members, ASAE […]
Should Virtual Conference Sessions Be Live or Pre-Recorded?
Posted on August 10, 2020
I’m attending a lot of conferences these days. I’m also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions […]
How Much Should I Charge for My Virtual Conference?
Posted on May 28, 2020
As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different […]