Virtual Meeting vs. In-Person Meeting

What Have We Learned About Creating Engaging Meetings from Virtual Conferences?

Heinan Landa (CEO of Optimal Networks) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? It’s a great question. Over the past year, I’ve had many clients bemoan virtual, but I’ve also had many clients express joy over the benefits […]

What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity.  When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. While “writing for […]

Why Journey Mapping is so Important to Creating Amazing Member Journeys

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them. Some newsletters are open to the public, while others are members-only. The client has […]

US Capitol Building

Virtual Events Made the Conventions and the Inauguration Celebrations More Accessible

On January 20, I watched the Presidential Inauguration celebration from my couch. Normally, I would have been jonesing over the inaugural balls I’ve never been invited to, but this year, I had a front row seat as Tom Hanks hosted a star-studded musical extravaganza. How amazing to see John Legend, Justin Timberlake, Bruce Springsteen, Yo-Yo […]