You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of scenery and a change in office format. We’re moving to a smaller space but we’re not really losing space. Here’s why: we’re moving to a […]
Matrix Group is moving! We’ve been in this office for ten years and it’s time. Our needs have changed, and my creative team (yes, even developers are creative types, in my opinion) needs a change of scenery. As with all moves, there are about a million tasks that need to be done. So how are […]
Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve this problem? It almost always starts with member interviews. Why? Because if it’s members who are struggling with some aspect of your digital presence (website, […]
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada. While logo, font, and color are certainly important aspects of a brand, we believe that the user experience is the largest driver of […]
I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here’s the problem with these RFPs: they almost always focus exclusively on the website and CMS. […]
I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their signature benefits, why individuals and organizations join and why they remain, and so much more! My favorite part […]
A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is […]
I’ve blogged in the past about password managers and why I think everyone needs one. Yes, everyone. Even your children. Not convinced? I asked my 8 year old about his various online accounts. Turns out he’s got about a dozen accounts already, between Spanish, Math, school blog, Minecraft, Fornite, etc. How does he remember them? […]
I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to the International Foundation of Employee Benefits Plans (they call themselves the International Foundation, let’s call them the Foundation in this blog post). I don’t get […]
It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of my clients, you didn’t meet all of your goals, but you gave it a good try. As you ponder the new year, I hope you’ll […]