Top 5 Ways to Improve Your Facebook Page Reach

Have you noticed that the likes and interactions on your Facebook page are decreasing? If so, you’re not imagining it – organic reach on Facebook brand pages fell by 52% last year alone, and Facebook has even admitted that only about 16% of your fans see your updates. Yuck! Why is this happening? With an […]

How to Have a Really Great Search on Your Website

We hear this a lot from people who manage websites and navigate websites, “the site search sucks!” So what can you do to make search not suck on your site? Here at Matrix Group, we believe a good site search is the result of many things: Good search technology. There are many products on the market, from […]

An Executive Director’s Guide to Getting the Most Out of Your Next Conference

I recently had coffee with Carol Singer Neuvelt, Executive Director of NAEM. NAEM is a professional association that empowers corporate leaders to advance environmental stewardship, create safe and healthy workplaces, and promote global sustainability. Carol says that one of NAEM’s biggest member benefits is its peer-led educational program, during which members share what they’ve done at […]

What Does Digital Transformation Mean for an Association or Non-Profit?

What does digital transformation mean for an association or non-profit? What does this transformation look like? These were two of the questions posed by Teri Carden, Founder of ReviewMyAMS and organizer of AMS Fest 2017, held a couple of weeks ago in Chicago. AMS Fest is a conference devoted to bringing together Association Management Software […]

When Redesigning Your Website, Don’t Confuse Goals with Requirements

I read a lot of RFPs and I attend a lot of website redesign kickoff meetings. The most important questions I ask are, “Why redesign? Why now?” I usually get answers like: Our website needs to mobile-friendly The website needs a faceted search Our site search sucks The website isn’t user-friendly While these are all […]

Why Your CEO Needs to Attend Your Redesign Meeting

I attend a lot of kickoff meetings. For  redesigns, mobile apps, custom databases, you name it.   The best kickoff meetings are the ones where the CEO, Executive Director, the EVP or President attend, participate actively and provide insight. Why? When the top person in the organization attends a meeting, staff know that meeting is […]

Why There is Still Room for a Small, Local Player in the AMS Space

Last month, some of the largest AMS (association management software) companies (YourMembership, Abila, Aptify and NimbleAMS) joined forces to create Community Brands, which they describe as “a powerful and unified family of brands and a connected eco-system of software and services to better serve associations, nonprofits and government entities.” One can quibble over whether or not […]