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What is Answer Engine Optimization (AEO)?

…and why should associations care? Here’s a rundown on what AEO is, and how it will help you show up as the answer in AI, voice, and zero-click search results.

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Seven Top Association Management Systems for Small and Medium Trade Associations in 2025

Posted on June 5, 2025

Looking for a new AMS for your small trade association? We break down the best options for budget, features, and real-world fit in 2025.

Why Every Association CEO Must Be a Tech CEO

Posted on May 8, 2025

Listen to this article Your browser does not support the audio element. Over the past couple of years of hosting my Associations Thrive podcast, I’ve interviewed well over a hundred […]

AI Note-Taking Part 2: Lessons from Five Months of Testing and Refining

Posted on May 1, 2025

Learn how we fine-tuned our AI note-taking tools and process to finally deliver meeting notes our team could actually use.

How We Closed Our Office Sustainably — and Made a Lot of People Happy

Posted on April 22, 2025

Listen to this article Your browser does not support the audio element. In honor of Earth Day, I want to share a story about our recent office closing at Matrix […]

Work 5.0 and the Future of Work at Matrix Group

Posted on April 17, 2025

What does work life look like at Matrix Group these days? For “Work 5.0” we’re blending remote-first flexibility with intentional, creative ways to connect.

How to Customize ChatGPT to Avoid Overused AI Words

Posted on April 3, 2025

By identifying overused words and guiding ChatGPT to avoid them, you’ll get results that sound more natural, more original, and more you.

Breaking Barriers, Building Futures: Reflections on Winning the AWTC Badass Award

Posted on March 6, 2025

CEO Joanna Pineda reflects on breaking barriers, leading in tech, and the journey of being a woman tech CEO for the last 25 years.

The Looming Membership Cliff: What Associations Can and Should Be Doing

Posted on January 22, 2025

Listen to this article Your browser does not support the audio element. Over the last year, I noticed an alarming trend popping up in my interviews with CEOs on my […]

2024 Gift Ideas for the Techie in Your Life

Posted on December 2, 2024

The holiday season has arrived, and with it comes Matrix Group’s annual techie gift guide—packed with ideas straight from our team! Whether you’re shopping for a gadget-loving coworker, a nature […]

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What is Answer Engine Optimization (AEO)?

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