Members Want Curation and Insight from Their Associations – Part One

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their most important target audiences. Then a team of Matrix Group staff interview people in each group. Whenever I can, I help conduct these interviews because […]

Should You Crowdsource the Session Topics at Your Next Conference?

Teri Carden, Founder of ReviewMyAMS, has a unique take on conference sessions. She crowdsources several of the sessions at AMS Fest. AMS Fest is an event that brings together AMS (association management software) vendors with association executives looking for a new AMS. It’s basically corporate speed dating. Teri held AMS Fest events in Chicago and […]

Histography

I could get lost in this interactive timeline for hours! Histography pulls historical events from Wikipedia spanning 14 billion years of time. You can filter by time period and category, too! (Note: this is only supported by Chrome at this time.)

Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, so traffic means organizations are getting attention and their content is being read and hopefully appreciated. Indeed, nearly every client I work with has a […]