What Does It Mean to Have an Interactive Website?
Posted on June 5, 2013
Not so long ago, clients and prospects would call me and say, “Joanna, I want my website to be more interactive.” They wanted to move beyond a website that just […]Tag: User-Generated Content
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Using Video to Promote Your Meetings and Conferences
We all know that video rules. Check out these amazing video statistics from 2021. I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping […]
How Can Your Organization Use Crowdsourcing To Increase Member and Customer Benefits?
Posted on April 3, 2013
My family went to New York for Spring Break. During the obligatory visit to the flagship FAO Schwarz store, my husband caved and bought our 8-year old a LEGO Minecraft […]
Are You Ready to Ditch Your Paper Subscriptions?
Posted on May 27, 2010
More and more of my clients are making the decision to eliminate their print magazines and newsletters. They’re choosing digital versions of their publications over print to eliminate printing and […] The iPad vs. the Kindle – An E-Reader Face-Off
Posted on May 14, 2010
There are more and more iPads are popping up at the office. Three of us have kids who are addicted to Godfinger. Me? I love surfing on the couch and […] The Future of Advertising
Posted on February 25, 2010
It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers […]
Fire Your Broker Web site Redesign
Posted on October 1, 2009
Matrix Group collaborated with author and certified financial planner Kelly Campbell to launch a redesigned Web site for Fire Your Broker. The redesign features Kelly’s book Fire Your Broker, a […]
Who’s Afraid of User-Generated Content?
Posted on August 25, 2009
From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can’t imagine the Amazon […]
Celebrating 10 Years With a Microsite
Posted on July 14, 2009
We did it! We launched a microsite for the Matrix Group 10th anniversary! It took us several months and a whole lot of research, but we did it. Why create […]
Who Do You Believe? National Media, Local Media, Bloggers, or Peer Reviewers?
Posted on June 2, 2009
I just got back from a week in Mexico. Despite the dire warnings from the national media, my family attended a wedding and vacationed in Playa del Carmen on the […]