Sneak Peek into Recent Association Web Projects
Posted on February 28, 2023
Join us for a webinar where we’ll give you a whirlwind tour of some of our recent projects and dig deep into the strategy behind each project.Tag: Member Journey
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When Do Your Customer Journeys Actually Begin?
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer […]
Why Journey Mapping is so Important to Creating Amazing Member Journeys
Posted on March 22, 2021
Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]
Why New Member Onboarding is So Critical to the Member Journey
Posted on June 17, 2020
Imagine this. A person (or company) has made the decision to join your organization. What happens afterward? Does she get a giant welcome packet that she won’t read? Does the […]
Amazing Member Journeys Start with Member Interviews
Posted on June 3, 2019
Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve […]
Your Member Journeys ARE Your Brand
Posted on May 20, 2019
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, […]
Don’t Redesign Your Website, Redesign Your Member Journeys
Posted on May 14, 2019
I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with […]