New Year’s Resolutions For Your Website in 2024

by Joanna Pineda Posted on January 2, 2024

It’s the New Year and all of us are bubbling over with resolutions. So many of us resolve to exercise more, be kinder, spend more time with family, and so on. What about our websites? Shouldn’t we have resolutions for making our websites, email, and social media accounts better?

I am a big fan of Dan Pink, author of the best-selling books Drive, When, The Power of Regret, and so many others. He also has a video podcast that he calls the Pinkcast. Each podcast is only 2-3 minutes long and they’re full of amazing insights and advice. In this Pinkcast, he talks about how to make New Year’s resolutions like a pro. The process includes making a list of your regrets, picking the one thing that bugs you the most, and then focusing on just that in the new year.

What Are Your Website Regrets?

Getting back to your website, what are your regrets about your website from the last year? Here is what I hear from clients. They wish:

This is a pretty long list of regrets. Each of the items above is important and worth focusing on. BUT if you focus on all of them, it will be sometime before you see progress. AND not making any progress on your goals and resolutions early in the year could set you up for another year of regrets. So how and where do you start? 

Pick 1 or 2 Regrets to Focus on in 2024

Start by picking just one of your regrets, or maybe even 2, and turn them into goals. Which one is most important that if addressed, would yield the most benefit for your organization? 

The key here is making specific enough goals that you end up with an action plan and a timeline. 

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps:

If your goal is to clean up the dead and outdated content on your website, your action plan might look like this:

Once you’ve got one one of your regrets tackled (at least for now), tackle the next one. And so and so forth. 

Of course, your organization could opt for a total website redesign, which would presumably help you tackle a whole lot of regrets, challenges, and issues. Barring that, however, focusing on one thing at a time will give you the mental energy to actually make a difference on that item that’s been bugging you.

What are your biggest website regrets from last year? What “regrets” are you planning on tackling first this year? Leave a comment and let us know!

Need some help planning, strategizing, and/or getting the right technology in place to reach your goals and clear your year of regrets? That’s our expertise! We’d love to partner with you to help your organization thrive this year – in the digital space and beyond. Get in touch and we’ll schedule a time to tackle those “regrets” together!

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