Matrix Group recently launched a new Web site for the International Association of Chiefs of Police. Prior to the launch, Chuck and David, our esteemed clients, asked for some suggestions on ways to promote the new launch. Here were some of my suggestions, including some easy and inexpensive tips:
Send out a special e-blast to your membership or customers. Be sure to highlight new features, new functionality, tips for navigation, links to popular pages, etc.
Include an article in your newsletter or magazine. Consider a series of articles in the next few issues of your publication. In each issue, focus on something different about the new site, e.g., the navigation, how to use the site search, how to manage their profile, etc.
If you have a printed magazine or newsletter, put in a house ad that promotes the new site. Include a screen shot and list of new features and benefits.
Ask your staff to update their e-mail signatures with a message and URL, e.g.,Visit the redesigned Matrix Group Web site – https://www.matrixgroup.net
Ask staff to include a message about the new site in their voice mail message. For example, if your site now features online registration, ask the Meetings Department to promote the new feature in their outgoing messages. During membership renewal time, be sure to remind members to check their profiles and pay their dues online.
Ask staff to post a link to their Facebook and MySpace pages.
Ask staff to tweet (post a link on Twitter) about the new site.
Write an announcement describing the new site, features and benefits and link it from the front page as the top story during the launch month.
Don’t forget the staff. Send out an announcement to all staff describing why the Web site was redesigned, the process you went through, who helped, the new features, how the redesign benefits the organization, etc.
If you have other easy and inexpensive ways to promote your Web site, I’d love to hear about them!
One reply on “El Cheapo Ways to Announce Your Web Site Launch”
Add it to a press release service. Do up some fun business cards with image of the new website.
The holiday season has arrived, and with it comes Matrix Group’s annual techie gift guide—packed with ideas straight from our team! Whether you’re shopping for a gadget-loving coworker, a nature enthusiast, or that one friend who’s always freezing, these staff-approved picks are fun, practical, and sure to bring a smile. Who knows? You might even find a little inspiration for your...
Your association’s CRM holds incredible potential. It’s packed with data—membership renewals, event registrations, content downloads, and more. But let’s face it, traditional reporting tools often struggle to make sense of it all. Finding trends or creating reports that span the full breadth of your data often feels like an impossible task. That’s why we’re so excited about the latest release of...
Artificial Intelligence (AI) is not just a buzzword—it’s a technological revolution transforming how we live, work, and innovate. From automating routine tasks to delivering groundbreaking insights, AI is becoming indispensable in today’s world. But with so much hype and noise, it’s easy to feel lost in the excitement. What’s truly important, and what’s just marketing speak? Whether you’re exploring AI for...
One reply on “El Cheapo Ways to Announce Your Web Site Launch”
Add it to a press release service.
Do up some fun business cards with image of the new website.