Author: Joanna Pineda

Why Every Association CEO Must Be a Tech CEO

Office moves are never fun. Our move was months in the planning, but we were still scrambling last Friday night, the day before the movers arrived.  The plan was to […]

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How SCRUM Made Our Office Move Great
Posted on August 5, 2009
Office moves are never fun. Our move was months in the planning, but we were still scrambling last Friday night, the day before the movers arrived.  The plan was to complete the physical move on Saturday, then have all staff come in on Sunday to set-up their own work areas, test the network and phones, and help unpack the common [...]
Measuring the ROI on Social Media Initiatives
Posted on July 23, 2009
Analyzing The Data I met with a group of CEOs this morning and social media came up in conversation. More than several members of the group wondered if a social media strategy is worth the effort. In other words, how do we measure the return on investment (ROI) [...]
An Office Buildout Is Just Like a Web Site Redesign
Posted on July 21, 2009
Matrix Lobby Matrix Group is getting close to moving to its new space at 2711 Jefferson Davis Highway in Arlington (Crystal City), VA.  This is the first time that we're doing a buildout and I'm looking forward to seeing how our physical space can support how we collaborate and [...]
What’s Your Elevator Speech?
Posted on July 16, 2009
elevator I moderated a strategy meeting yesterday and a redesign kick-off meeting this afternoon. During both meetings, I started the discussion with a simple question: what's your elevator speech? It sounds so trite and overused to ask about one's elevator speech, so we did something different. We asked each person how [...]
Your Web Site Is Done, Now Who Owns The Design Files?
Posted on July 9, 2009
locked CD A client whose Web site we recently implemented asked us to make changes to their Web site.  What is normally a routine request turned into a major affair.  The problem?  The design firm that had created their original designs had gone out of business.  The contract specified that [...]
Beer and Cream Cheese SCRUM
Posted on July 7, 2009
Beer + cream cheese = cheesecake Last Thursday, the MatrixMaxx team celebrated a successful SCRUM sprint with a beer and cream cheese party.  So what do beer and cream cheese have to do with software development, specifically SCRUM? Read on and find out. MatrixMaxx is

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