Author: Joanna Pineda

When Do Your Customer Journeys Actually Begin?

I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer […]

Leadership Lessons from the Martial Arts
Posted on June 20, 2023

Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc.

I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I [...]

What is the Best Content Management System For an Association Website?
Posted on March 8, 2023

We get a lot of RFP (Requests for Proposals) for association and nonprofit website redesigns. Often, one focus of the RFP is the technology that will power the new website. These RFPs have giant lists of requirements related to how content will be authored, formatted and published. 

We often get asked this question: 

Does Your Organization Need a Podcast?
Posted on February 22, 2023

I love podcasts! I listen to at least one podcast every single day. And yes, I’m a podcaster. I have two podcasts: Associations Thrive is a podcast celebrating successful associations and their leaders and K Drama Chat is a podcast where my co-hosts and I take one Korean Drama (K Drama) each season and recap and [...]

Why Every CEO Needs a Great Microphone
Posted on January 24, 2023

Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week.

And you know what I’ve realized? Some chief execs have a great microphone or headset with a great microphone, and many do not. For the purposes of my [...]

5 Great Gift Ideas for the Techies in Your Life
Posted on December 19, 2022

Struggling to find the perfect gift for the techies in your life? With technology continuing to evolve at a breakneck speed and the fact that techies can be so particular (we can say this because we know: we are them!), it can be tough to know what gift to give that will be a joy and delight, and [...]

Getting Started with Twitter Spaces
Posted on September 12, 2022

I’m part of the Mission Matters author network and they’ve been hosting discussions about different business topics on Twitter Spaces. What is Twitter Spaces?

Twitter Spaces are live, audio-only conversations that happen in Twitter. Twitter Spaces is a direct competitor to Clubhouse, which was the first tech firm to offer audio-only discussions back in [...]

Budget for Communications and Marketing When Proposing New Initiatives
Posted on August 14, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees.

At the end of the conference, there was an Open Forum, during which select speakers took [...]