Author: Joanna Pineda

Why Every Association CEO Must Be a Tech CEO

Matrix Group partnered with Doorway for Women and Families (Doorways) of Northern Virginia to design and launch the DoorwaysVA Blog.  The goal of the blog was to create a new […]

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Doorways for Women and Families Blog
Posted on March 18, 2010
Matrix Group partnered with Doorway for Women and Families (Doorways) of Northern Virginia to design and launch the DoorwaysVA Blog.  The goal of the blog was to create a new platform for the Doorways blog was to provide an opportunity for Executive Director Linda Dunphy to showcase the agency's leadership on issues related to domestic violence and family homelessness [...]
Direct Selling Association Web site Redesign
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Matrix Group partnered with Direct Selling Association (DSA) to launch a new and enhanced Web site, www.dsa.org.  In collaboration with DSA and Moire Designs, the goal of the updated site was to make it easier to find information by freshening the design and branding, more effectively market DSA's meetings, publications and research, promote DSA members through an [...]
Half the Sky
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Authors make a compelling case for improving the education and treatment of girls and women worldwide. You will be changed forever if you read this.
The Future of Advertising
Posted on February 25, 2010
It's got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. Ugh, so what's an advertiser [...]

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