Author: Joanna Pineda

Why Every Association CEO Must Be a Tech CEO

My mom called me up one day to tell me that she loved the Google logo that day and what did I think of it? (I think the Google logo […]

Design Cuisine Blog
Posted on January 26, 2010
Matrix Group partnered with Design Cuisine a recognized D.C. Metro area catering company to design and launch a corporate blog, www.insidedesigncuisine.com.  The goal of the blog was to create a new platform for Design Cuisine to market its services to future prospects, connect with its target audiences and remain top of mind as the premier catering company for every [...]
Dear Doctor, Don’t You Know Me By Now?
Posted on January 21, 2010
I went for my annual physical yesterday. I love the practice I go to, but I hate feeling like I'm a nameless, faceless patient, even though I've been a patient for a decade. I also hate that I have to fill out the same infernal forms [...]
Campbell Wealth Management Web site Redesign
Posted on
Matrix Group partnered with Campbell Wealth Management a leading financial advisor firm to launch a redesigned Web site.  Matrix Group worked closely with Campbell and his team to create a Web site that strongly connected with his personal philosophy, “to build, manage and protect clients’ financial wealth through a superior level of service with one goal in mind—to enhance their [...]
Pulmonary Hypertension Association Web site Redesign
Posted on January 20, 2010
Matrix Group partnered with the Pulmonary Hypertension Association (PHA) to launch a redesigned Web site.  The goal of the redesign was to create a Web site that conveys PHA's mission-to find ways to prevent and cure pulmonary hypertension through community support, education, advocacy and awareness.  In addition, it was imperative that the new site design focused on effectively communicating the [...]
Crowdsourced Software Development?
Posted on January 14, 2010
This afternoon, the MatrixMaxx team at Matrix Group held a Town Hall meeting with clients to get feedback on about a half dozen features slated to go into the 10.1 version (scheduled for release in early February).  We could have surveyed clients via e-mail or a Web survey; [...]
Does the Social Web Mean the End of Privacy?
Posted on January 13, 2010
Facebook Founder Mark Zuckerberg has gotten a lot of flack lately for his pronouncement (during an interview with TechCrunch) that privacy norms have evolved over the years and privacy is essentially dead.  I watched the interview myself and think the criticism is overdone.  I think that Zuckerberg [...]
Drive by Daniel H. Pink
Posted on January 8, 2010
Drive: The Surprising Truth About What Motivates Us - a must read for business owners and managers
A Look Back at 2009: My Favorite Statistics and Trends Web Sites
Posted on January 7, 2010
It's the new year and it's customary to look at the previous year and make predictions about the upcoming year or decade.  Every day in my e-mail inbox, I get a flood of Top Ten lists.  So where do I go when I need statistics about which Web browser is [...]
Road Runners Club of America Web site Redesign with MatrixMaxx Implementation
Posted on January 6, 2010
Matrix Group partnered with Road Runners Club of America (RRCA) to launch a redesigned Web site which includes full integration with MatrixMaxx.  The goal of the redesign was to increase RRCA's membership by appealing to a broader audience, while maintaining its brand identity.  In addition, RRCA wanted an updated member database, allowing RRCA staff to easily manage membership recruitment and [...]