by Joanna Pineda Posted on January 20, 2010
Matrix Group partnered with the Pulmonary Hypertension Association (PHA) to launch a redesigned Web site. The goal of the redesign was to create a Web site that conveys PHA’s mission-to find ways to prevent and cure pulmonary hypertension through community support, education, advocacy and awareness. In addition, it was imperative that the new site design focused on effectively communicating the right information to each type of PHA’s diverse audience of medical professionals, patients and their families, volunteers and donors.
Matrix Group:
- Created a user-focused navigation that directs visitors to specific areas on the Web site based on their needs, motivations and online behaviors.
- Collaborated with PHA staff on a rework of the site’s content to ensure each page’s key messages and calls to action were clearly defined.
- Seamlessly integrated PHA’s public-site with a third party database vendor, so when the redesigned site was launched, PHA had immediate access to all of their data.
Visit the New Pulmonary Hypertension Association Web site
Related Articles
What is Answer Engine Optimization (AEO)? Posted on June 24, 2025 Summary: Answer Engine Optimization (AEO) is the strategy of structuring your content so it becomes the direct answer to specific questions people ask through Google, AI tools like ChatGPT or Gemini, and voice assistants like Siri or Alexa. It builds on strong SEO practices and helps your content show up when there’s only room for one answer. For associations, AEO is...
Seven Top Association Management Systems for Small and Medium Trade Associations in 2025 Posted on June 5, 2025 Summary What are the best association management systems for small and medium trade associations in 2025? The top AMS platforms for small and medium trade associations in 2025 include MatrixMaxx, MemberClicks, Novi AMS, GrowthZone, Cobalt, Wild Apricot, and StarChapter. These systems are built to support organization-based memberships, complex dues structures, company directories, industry-specific data, and advocacy tools. When choosing an AMS,...
Why Every Association CEO Must Be a Tech CEO Posted on May 8, 2025 Over the past couple of years of hosting my Associations Thrive podcast, I’ve interviewed well over a hundred association and nonprofit CEOs about what they’re doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams. And yet, there’s one topic that rarely comes up unless there’s a...