by Joanna Pineda Posted on January 20, 2010
Matrix Group partnered with the Pulmonary Hypertension Association (PHA) to launch a redesigned Web site. The goal of the redesign was to create a Web site that conveys PHA’s mission-to find ways to prevent and cure pulmonary hypertension through community support, education, advocacy and awareness. In addition, it was imperative that the new site design focused on effectively communicating the right information to each type of PHA’s diverse audience of medical professionals, patients and their families, volunteers and donors.
- Created a user-focused navigation that directs visitors to specific areas on the Web site based on their needs, motivations and online behaviors.
- Collaborated with PHA staff on a rework of the site’s content to ensure each page’s key messages and calls to action were clearly defined.
- Seamlessly integrated PHA’s public-site with a third party database vendor, so when the redesigned site was launched, PHA had immediate access to all of their data.
Visit the New Pulmonary Hypertension Association Web site
The End of Expertise and How Associations Must Adapt Posted on February 23, 2024
“Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on new innovations.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association...
6 Tips for Successful AMS Onboarding for New Staff Posted on February 12, 2024
When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It's not just about acquainting them with the organization, their colleagues, or the physical workspace; it's also crucial to empower them with the tools and knowledge they need to thrive. And your Association Management System (AMS) is one...
Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know Posted on January 18, 2024
2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. These changes primarily affect bulk...