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When Do Your Customer Journeys Actually Begin?

I’m attending and speaking during the techsytalk GLOBAL conference this week. Liz King Caruso, the organizer, ran a poll on the first day and asked attendees if they were on […]

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What Makes a Successful Virtual Meeting? Lessons Learned from the Battlefield

Posted on November 11, 2020

Since July of this year, we’ve had the honor of hosting 9 virtual meetings. It’s been a season of learning because the meetings landscape keeps changing and attendee expectations have […]

Revisiting the Attendee Experience During a Virtual Meeting

Posted on September 8, 2020

A couple of years ago, I posted this: An Executive Director’s Guide to Getting the Most Out of Your Next Conference. I quoted my friend and client Carol Neuvelt, Executive […]

What Your Virtual Sponsors and Exhibitors Want Most

Posted on August 31, 2020

Many organizations are wrestling with how they can pull off a successful virtual meeting, especially with regard to their sponsors and exhibitors. How do you provide real value for them […]

Should Virtual Conference Sessions Be Live or Pre-Recorded?

Posted on August 10, 2020

I’m attending a lot of conferences these days. I’m also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions […]

Learning Resources for PowerShell

Posted on June 25, 2020

On Friday, I’ll be speaking at the Perl and Raku Conference in the Cloud. My topic? PowerShell for Perl Experts. Yep, this is a techie topic for advanced developers. PowerShell […]

How Much Should I Charge for My Virtual Conference?

Posted on May 28, 2020

As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different […]

Should You Convert Your Conference to a Virtual Conference? TLDR: Yes

Posted on May 11, 2020

All Spring, one client conference after another was cancelled or rescheduled. A few clients converted their conferences to a series of Zoom meetings. With some states opening up, is there […]

Navigating Your Responsibilities as a Leader During COVID-19 Crisis

Posted on March 30, 2020

There’s no question that this COVID-19 pandemic is proving to be a test of leadership. As a CEO of Matrix Group, I have responsibilities to my employees, my clients, my […]

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When Do Your Customer Journeys Actually Begin?

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