The Road Ahead for Virtual and Hybrid Meetings in 2021

by Joanna Pineda Posted on November 24, 2020

Woman taking virtual class Last week, I had the pleasure of attending the Techsy Talk Global Conference. One of the best sessions was called “The Road Ahead: Industry Landscape for 2021” by Howard Givner of the Event Leadership Institute.

Howard provided an overview of the meetings and conference landscape, covering the latest news related to vaccines, state COVID regulations, and meeting statistics and predictions.

What’s the road ahead for live events? If you plan to have live events in 2021, Howard says:

In light of all this, Howard recommends “Reverse Hybrid Planning.” In the past, conference planners treated the in person event as the base experience, and virtual was the add-on. But today, Howard thinks we should consider the virtual event as the base experience, and the in person event as the add-on experience. Why?

As for us here at Matrix Group and BeSpeake, so far, clients are planning on being virtual through April 2021. Most are hoping that in person events will start to come back starting in May. And most are thinking they will need to plan for a hybrid experience starting in 2021.

How about you? What’s your event planning strategy for 2021?

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