Author: Joanna Pineda

AI Note-Taking Part 2: Lessons from Five Months of Testing and Refining

I was in a Web design review meeting the other day and the client remarked that he wanted to make sure “all the important content was above the fold.”  My […]

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Web Conventions We Can Do Away With – The Fold and Not Linking to Outside Sites
Posted on June 4, 2009
I was in a Web design review meeting the other day and the client remarked that he wanted to make sure "all the important content was above the fold."  My initial reaction was to agree but one of the Matrix Group Front-End developers challenged this notion.  The fold, he told me, no longer exists and is a myth that limits [...]
NFIB Web Site Redesign
Posted on May 27, 2009
Matrix Group International collaborated with National Federation of Independent Business (NFIB) an association that supports small and independent businesses. NFIB needed a web site that highlighted its membership benefits and advocacy.

Our worked involved:

*A member-focused navigation system that focuses on small business topics and concerns *A content management system that allows staff to easily update content and tag articles according [...]

Tweeting While On Vacation
Posted on May 23, 2009
Phone at the Beach I'm headed out for a short vacation today. Before I left the office, several co-workers asked me if I will be tweeting while I'm out. I had to pause for a second before responding with a "no, yes, maybe." Hmmm..... Just what [...]
Sometimes We Just Need to Ask Our Customers What They Want
Posted on May 14, 2009
People talking All day long, I sit in meetings where my staff, clients and I try to intuit what customers and members want.  We look at usage reports, search logs, customer feedback forms, guestbook entries, and survey results.  All of these sources give us insight into what customers do, seek [...]
How I Became a Cool Kid and Why It’s All About the Platform
Posted on May 12, 2009
Platform What do the iPhone, Facebook, Twitter and Google have in common?  They have great platforms that have contributed greatly to their success!  What's a platform and why does it matter? Wikipedia defines a platform as "a place to launch software. It is an agreement that the platform provider gave to [...]
Don’t Like Facebook? Try Another Social Network!
Posted on May 7, 2009
If Google and Twitter seem to be getting all the press, but they're not your cup of tea, don't despair!  There is a social network out there for nearly every interest group and demographic.  Here are some I've tried out recently:
  • FoodBuzz is a social network for people who like food.  You can create a profile and share your recipes, [...]
Little Big Planet
Posted on May 6, 2009
The best PS3 game ever! Great for kids and grown-ups alike. Best played with a group.

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