Election Day Needs a Marketing Plan or How To Get Voters to the Polls

by Joanna Pineda Posted on May 5, 2009

Empty voter booths It’s Election Day in Alexandria, VA. Today, we voted for Mayor, City Council and School Board. These are pretty important positions in our City government. Here’s the problem: voter turnout was ridiculously low. When I went to vote at lunchtime, I was the only person in the entire polling station. The volunteer told me that about 5% of registered voters in my precinct had voted.

Low voter turnout, especially for a non-Presidential race, is nothing new. Mid-term elections are notorious for having low voter turnout. Evidently, the millions who turned out for the 2008 Presidential race that elected President Obama have tuned out again and  are skipping local elections.

Know what I think?  Election Day needs a marketing plan. We market our meetings, conventions, products, and tradeshows.  I say that we need to deploy some of the tactics we use to get people to attend a tradeshow, register on a Web site or buy a product and get people to the polling stations!  Here are some of my ideas:

Ridiculous, you say?  Perhaps, but we deploy these types of tactics every day and they help companies and organizations market their products and services successfully.

Can we at least have food during the June primary?

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