NFIB Web Site Redesign

by Joanna Pineda Posted on May 27, 2009

Matrix Group International collaborated with National Federation of Independent Business (NFIB) an association that supports small and independent businesses. NFIB needed a web site that highlighted its membership benefits and advocacy.

Our worked involved:

*A member-focused navigation system that focuses on small business topics and concerns
*A content management system that allows staff to easily update content and tag articles according to a business taxonomy
*A taxonomy that lets NFIB showcase how its lobbying, member discount program, legal activities and how-to articles benefit businesses
*A discussion forum that lets members connect with each other.
*Integration with NFIB’s membership database so that members can register to use the new site and access protected content
*A join form that makes it easy to become a member

Visit the National Federation of Independent Business Web site

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