Author: Joanna Pineda

Seven Top Association Management Systems for Small and Medium Trade Associations in 2025

Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager We’re almost two months past the GDPR deadline, and we’re all still alive! (Well, mostly.) Just because the deadline has come and passed […]

GDPR: Do You Really Want to be Forgotten?
Posted on July 17, 2018
Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager caution cone on computer We’re almost two months past the GDPR deadline, and we’re all still alive! (Well, mostly.) Just because the deadline has come and passed doesn’t mean the fun is over, though. As I’m sure you’ve [...]
Does Your Website Need Web Push Notifications?
Posted on June 5, 2018
alert bell on desktop computer Let's face it. As marketers, we're always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions.
Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We've all gotten used to [...]
A Good Site Search Requires an Investment of Time and Money
Posted on February 2, 2018

I hear this a lot from prospects: Our website search sucks! It seems many organizations are in pain with search. Here’s the thing: a good site search requires an investment of time and money. This investment can be substantial and I think it’s worth it.

In many ways, Google [...]

A New CMS Won’t Fix Your Broken Web Strategy
Posted on January 16, 2018

I read a lot of RFPs (Requests For Proposals) for website redesigns, and I sit through a lot of demos and presentations. What strikes me is the number of projects where the focus is on the content management system, and not the goals and strategy of the project.

Why [...]