Does Your Website Need Web Push Notifications?

by Joanna Pineda Posted on June 5, 2018

alert bell on desktop computer Let’s face it. As marketers, we’re always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions.

Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We’ve all gotten used to the notifications on our phone, as well as the numbers next to apps that tell us we’ve got announcements to read.

What if you don’t have a mobile app? You can now use web push notifications to send reminders and announcements! How does it work?

To see web push notifications in action, visit or my blog at If this is the first time you’ve visited the site, you’ll see a red bell icon in the bottom right corner. If you click it, you’ll be given the option to subscribe to browser notifications. It’s that easy!

If you subscribe to notifications on my blog, you’ll get a reminder whenever we publish a new post, regardless of what site you’re surfing at the time. It’s remarkably effective and yet surprisingly not annoying. If you use Google Calendar, you can enable notifications via your browser so that Google can send you reminders about upcoming meetings.

I see more websites employing web push notifications for these reasons:

Here’s the bad news about web push notifications: they are not currently supported in IE or iOS. They are supported in Chrome, Safari and Firefox, so a good percentage of the web is covered. Apple has announced the web push notification support is in development and the same thing is likely happening at Microsoft with IE and Edge.

Adding web push notifications to your site is inexpensive and easy to do. Contact my team if you want more info. I hope you’ll consider this valuable tool for reaching your target audiences.

Related Articles