It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn’t as great, but by and large, I’ve loved everything […]
[caption id="attachment_6189" align="alignright" width="350"] Joanna in her Jedi hoodie and Maki in a Supreme Leader sweatshirt at the Star Wars Episode IX opening night.[/caption] It's no secret that I'm a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn't as great, but by and large, I've loved [...]
Last week, a group of Matrix Group staff hosted a Tech Talk on our favorite tech tools. The Tech Talk was inspired by a conversation with a client who wanted to know more about Slack, one of our favorite tech tools. At Matrix Group, [...]
A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or organization. -- Marty Neumeier, Author and speaker on all things brand I recently did a webinar on branding and rebranding with good friend Jane [...]
A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association's website. Employees at a member company had each received an email with an attachment containing their username and password. A quick check showed [...]
You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we're giving ourselves a change of scenery and a change in office format. We're moving to a smaller space [...]
Matrix Group is moving! We've been in this office for ten years and it's time. Our needs have changed, and my creative team (yes, even developers are creative types, in my opinion) needs a change of scenery. As with all moves, there are about a million tasks [...]
Working with some new clients, I've been hearing this a lot: My website navigation sucks. Members can't find information. They call us a lot in frustration.So how do we solve this problem? It almost always starts with member interviews. Why? Because if it's members who are struggling with some aspect of your digital [...]
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada. While logo, font, and color are certainly important aspects of a brand, we believe that the user [...]
