7 Reasons to Rebrand Your Organization

by Joanna Pineda Posted on November 8, 2019

A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or organization. — Marty Neumeier, Author and speaker on all things brand

I recently did a webinar on branding and rebranding with good friend Jane Barwis, CEO of BRG Communications. We decided to do the webinar because many of our clients are rebranding or thinking about rebranding.

Before we go into when it’s time to rebrand, let me tell you that rebranding will not fix your organization, increase event registrations, or increase membership. Rebranding could be part of a larger initiative to address organizational challenges, but rebranding on its own will not fix your problems.

So when IS it time to rebrand? Jane and I think it’s time rebrand or seriously consider a rebrand when any of these apply:

Do any of these criteria apply to your organization? If so, then you may be ready for a rebrand.

In my next blog post, I’ll take about when it’s NOT time to rebrand and what you can do if your brand doesn’t need to change but your identity is looking a bit dated!

What brand challenges is YOUR organization facing?

Related Articles