Author: Joanna Pineda

Why Every Association CEO Must Be a Tech CEO

We’ve been kicking around ideas for making the Matrix Group intranet better.  During a recent meeting, the Director of Software Engineering wondered if we should switch from our intranet calendar […]

Who’s Afraid of User-Generated Content?
Posted on August 25, 2009
Users on Computers From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can't imagine the Amazon shopping experience without comments and ratings from other moms, the posts from [...]
Post-Launch Tasks = Project Overhang
Posted on August 20, 2009
Man climbing rock overhang After each Web site launch, I ask the Project Manager in charge what's left to do. Why?  Because inevitably, there are items that didn't make the launch. I call this Project Overhang and it can be deadly to a firm's profitability and productivity. Project Overhang is [...]
What’s So Cool About Cooliris?
Posted on August 18, 2009
I just discovered CoolIris, a browser plug-in that lets me surf images and videos in a cool, new way. Browser plugs-in are small pieces of software that extend the capabilities of your Web browser.  In this case, I downloaded the CoolIris plug-in for Firefox, installed it, restarted, and I was good to go.  So what's so cool about this [...]
AOPL Web site Redesign and MatrixMaxx Implementation
Posted on
Matrix Group collaborated with Association of Oil Pipelines (AOPL) for a Web site redesign and a MatrixMaxx Implementation. Our work included:
  • A fresh, and engaging Web site design, promoting AOPL as the expert in fuel transportation, and an environmentally aware organization.
  • Implementation of a Content Management System (CMS), allowing staff to make Web site updates with no programming background.
  • A color-coded, interactive map, [...]
Matrix Group Tenth Anniversary Microsite
Posted on August 17, 2009
Matrix Group staff created a Tenth Anniversary Microsite that incorporates fun designs and invites site visitors to actively contribute and participate by:
  • Including favorite Matrix stories from the last ten years in the Share Your Memory section
  • Scrolling through an interactive 10-Year Timeline, filled with important dates, facts and photos from Matrix Group’s very first purple wall, to our new [...]
Why is Facebook so Addictive?
Posted on August 13, 2009
Asleep At The Computer I called a friend last Sunday to say hello and her husband said she was deep in Facebook, and had been for several hours. Several hours! This is a woman who holds a challenging job, has an 18-month old, and even has [...]