Author: Joanna Pineda

Why Every Association CEO Must Be a Tech CEO

Matrix Group collaborated with author and certified financial planner Kelly Campbell to launch a redesigned Web site for Fire Your Broker. The redesign features Kelly’s book Fire Your Broker, a […]

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Fire Your Broker Web site Redesign
Posted on October 1, 2009
Matrix Group collaborated with author and certified financial planner Kelly Campbell to launch a redesigned Web site for Fire Your Broker. The redesign features Kelly's book Fire Your Broker, a practical guide to help individuals take over their financial futures and find the right broker. Our work included:
  • A new blog where Campbell addresses financial issues, and offers insightful tips on how [...]
Integrating Traditional Marketing with Social Media
Posted on September 29, 2009
Grow Smart Business logo I had the pleasure of being part of a panel at today's Grow Smart Biz conference, sponsored by Network Solutions.  Our topic was "Integrating Traditional Marketing with Social Media."  Despite being the last panel of the day (we started around 4:20pm), I estimated [...]
The Beatles RockBand
Posted on September 25, 2009
The Beatles RockBand is the best. Love being able to harmonize. Love the dreamscapes.
Flight 93 National Memorial Web site
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Matrix Group worked with the Flight 93 Federal Advisory Commission and the Flight 93 Memorial Task Force, to design and launch the Flight 93 National Memorial Web site. The purpose of the site is to raise public awareness, funds, and commemorate the memorial, so that future generations may learn, and remember how the brave actions of few, can make a [...]
SMCA and Local 19 Microsite and Campaign Branding
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Matrix Group collaborated with the Sheet Metal Contractors Association (SMCA) and Sheet Metal Workers Local 19, to create a microsite.  With the launch of the site, SMCA and Local 19 hope to help stimulate the region’s construction industry and create green jobs for their members, as well as educate the Philadelphia and Delaware Valley communities on the importance of [...]
“Just Try It, Mama” or Lessons from the 5-Year Old
Posted on September 22, 2009
Sunset Band graphic I have a rule when it comes to food: you have to try it before you render judgment. This is a rule that my husband and I have impressed on our son from the time he was little.  My mantra: Don't tell me you don't like [...]
Are You a Book Lover? Check Out Google Books!
Posted on September 18, 2009
Google is doing it again.  Google is turning the publishing world upside down with Google Books, currently in beta.  Google Books allows the public to download more than a million public domain books in PDF and EPUB formats. Google has been quietly scanning the world's books for inclusion into Google Books, which is both a search and [...]
Burglars Are Shopping for Victims Online
Posted on September 15, 2009
Masked burglar in front of a laptop I'm online a lot and yes, I update my Facebook and Twitter accounts all day long. For some, updating their status on a minute by minute basis is almost a religion.  I follow some people who tweet ALL [...]
The Myth of Multitasking
Posted on September 10, 2009
Dad multitasking in the morning Multitasking is everywhere. People are texting while driving, e-mailing during meetings, talking on the phone while walking their kids, tweeting while watching TV and IMing while working. Many people even brag about their multitasking prowess. But can we really do two, even three, [...]

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