by Joanna Pineda Posted on September 25, 2009
Matrix Group collaborated with the Sheet Metal Contractors Association (SMCA) and Sheet Metal Workers Local 19, to create a microsite. With the launch of the site, SMCA and Local 19 hope to help stimulate the region’s construction industry and create green jobs for their members, as well as educate the Philadelphia and Delaware Valley communities on the importance of HVAC systems to improve indoor air quality and reduce energy use.
Our work included:
- The creation of a new brand that unifies the local sheet metal industry under one umbrella. The brand incorporates key elements the mission of this joint effort.
- A microsite specifically wrapped around the campaign, featuring green projects as well as reinforcing SMCA and Local 19’s expertise in HVAC.
- An implementation of a content management system (CMS) to help keep the site fresh and up to date.
Visit Green HVAC Solutions
Related Articles
What is Answer Engine Optimization (AEO)? Posted on June 24, 2025 Summary: Answer Engine Optimization (AEO) is the strategy of structuring your content so it becomes the direct answer to specific questions people ask through Google, AI tools like ChatGPT or Gemini, and voice assistants like Siri or Alexa. It builds on strong SEO practices and helps your content show up when there’s only room for one answer. For associations, AEO is...
Seven Top Association Management Systems for Small and Medium Trade Associations in 2025 Posted on June 5, 2025 Summary What are the best association management systems for small and medium trade associations in 2025? The top AMS platforms for small and medium trade associations in 2025 include MatrixMaxx, MemberClicks, Novi AMS, GrowthZone, Cobalt, Wild Apricot, and StarChapter. These systems are built to support organization-based memberships, complex dues structures, company directories, industry-specific data, and advocacy tools. When choosing an AMS,...
Why Every Association CEO Must Be a Tech CEO Posted on May 8, 2025 Over the past couple of years of hosting my Associations Thrive podcast, I’ve interviewed well over a hundred association and nonprofit CEOs about what they’re doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams. And yet, there’s one topic that rarely comes up unless there’s a...