Twitter was super smart when they created their API and encouraged developers all over the world to come on in, use their API and develop their own applications using Twitter […]
Twitter was super smart when they created their API and encouraged developers all over the world to come on in, use their API and develop their own applications using Twitter data. But wait, what's an API, you say? API stands for Application Program Interface. Wikipedia defines an [...]
Last Sunday, I logged onto Snapfish.com and started creating a customized calendar using mostly photos of my son (who else should be featured on my homemade calendar?). I ran out of time before I could finish the order, so I saved it and logged off. Tonight, I [...]
I was at Union Station a few weeks ago and on my way out, I validated my parking ticket, which would have given me a dollar or two off the total charge. As instructed [...]
During a recent interview, the candidate asked me if Matrix Group still uses e-mail to promote its services and events. Curious, I asked her why she asked that question. She replied that she thought e-mail was obsolete, that all [...]
A couple of years ago, I was reading about the health benefits of barley. So I decided to pick up a box of Quaker Oats barley at the grocery store. Having never cooked with barley before, I searched for recipes online. Finally, my husband said, [...]
When we moved to our new office in Crysta City, it meant reprinting all of our marketing materials. While it was simply a matter of updating and reprinting most of our collateral, we decided to redesign our business cards. Matrix Group Creative Director Alex Pineda wanted to update the design with the refreshed logo and show some more personality. Here [...]
I was at a conference recently where one of the attendees mentioned that although she's on Twitter, she doesn't understand half of what's being said. "What's a DM?," she said. "And what's the difference between RT and via?" Twitter is deceptively simple. You get 140 characters to [...]
Last Wednesday afternoon, I was harried and stressed. I was leaving for a conference on the West Coast. and if I didn't leave the office by 2:30pm, the drive to BWI was not going to be pretty. But I had two people to call, five e-mails to write, [...]
Clients often ask me how to add social media to their marketing and communication initiatives. Rather than viewing social media as a separate program, I recommend adding social media to existing marketing activities. In addition, I recommend against blasting the same message across the different [...]
