Author: Joanna Pineda

Why Every Association CEO Must Be a Tech CEO

According to a study by ShareThis, the social sharing widget that you see on many websites, Facebook accounts for 38% of sharing traffic on the web. And that’s just the […]

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Does Your Organization Have a Social Sharing Strategy?
Posted on September 1, 2011
According to a study by ShareThis, the social sharing widget that you see on many websites, Facebook accounts for 38% of sharing traffic on the web. And that's just the percent of people who click through. If you add links shared but not clicked, the number goes up to a whopping 56%. Which means that if we (the collective [...]
Can One Little Sticker Change the World?
Posted on August 18, 2011
These Come From Trees Sticker Earlier this year, I was in the bathroom at my son's elementary school when I saw the sticker you see at left on the mirror above the sink. I was intrigued by the promise that one sticker would "save up to 100 [...]
AppSumo
Posted on August 9, 2011
For tech geeks only, you'll get daily deals on books, training, development tools, videos and more. The deals are great and the copy is hilarious.
Your Organization’s Voice Should Be Different Across Platforms
Posted on August 5, 2011
If you've attended any of my webinars or follow this blog, you know that I advocate strongly against posting the same updates and information across different communications channels. I think it's a waste when organizations simply post their press release headlines to their Facebook or Twitter pages. But Joanna, you say, "what if I want to educate my members and [...]
The Prank of the Year or Why Green is the New Purple
Posted on July 28, 2011
It’s kind of a tradition at Matrix Group that when you go on vacation, especially if you’re gone for an extended period of time, you get pranked. When Dan went to Cancun for a week, he came back to find his area converted into a resort, complete with beach umbrella [...]
I’m Waging the Good War Against Paper
Posted on June 16, 2011
Last December, my husband and I set up a managed account with one of the brokerage firms. We expected a few extra pieces of mail as the account ramped up. We certainly did not expect the flood of mail that started appearing in our mailbox as we received [...]
The Matrix Minute is Born!
Posted on June 8, 2011
Even though Matrix Group has had a YouTube account for years now, we weren't doing much with it. Well this past week, we finally, fully integrated this platform into our overall marketing and social media strategy by launching a new series called The Matrix Minute. Why so [...]

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