How Are You Integrating Google Plus Into Your Life?
Posted on October 19, 2011
So I’ve been on Google Plus for a while now. Actually, I’ve had an account for a while now, having received an invitation early, but I rarely post updates and […]Tag: Facebook
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Top 5 Ways to Improve Your Facebook Page Reach
So I’ve been on Google Plus for a while now. Actually, I’ve had an account for a while now, having received an invitation early, but I rarely post updates and […]
Does Your Organization Have a Social Sharing Strategy?
Posted on September 1, 2011
According to a study by ShareThis, the social sharing widget that you see on many websites, Facebook accounts for 38% of sharing traffic on the web. And that’s just the […]
What’s the Difference Between Top News and Most Recent on Facebook? And Why Should Marketers Care?
Posted on May 11, 2011
It’s been forever since Facebook changed it stream to be divided between Top New and Most Recent and many folks are still scratching their heads wondering what’s what. Here’s why […]
Facebook Admins Can Now Interact With Others on Facebook as THE Brand
Posted on March 16, 2011
A few days ago, Facebook rolled out changes to the Facebook pages. Facebook pages are the equivalent of user profiles for companies and brands and they’re an increasingly important web […]
Turning Facebook Fans into Funds
Posted on December 9, 2010
Last year, Matrix Group decided not to send out printed holiday cards. Instead, we sent an e-card and donated the money we would have spent on printing and mailing and […]
How to Increase Likes and Interactions on Your Facebook Page
Posted on November 24, 2010
Each week, as the main administrator for the Matrix Group Facebook fan page, I get a weekly report from Facebook that details the change in number of fans (people who […]
Creating an Integrated, Layered User Experience Across Your Social Media Pages
Posted on November 11, 2010
I was researching an organization last week and visited their website, blog and social media pages. The website was nicely designed, easy to navigate, and had good information. The blog […]
It’s Time To Audit Your Facebook Privacy Settings
Posted on October 13, 2010
I found out recently that the iPhone version of the Facebook app synchronizes with personal profiles on Facebook. Which means (gasp!) that if a friend has your private phone numbers […]
What Happens When Your Facebook Page or Blog Gets More Traffic Than Your Web Site?
Posted on August 26, 2010
Every week, I check out the usage reports for the Matrix Group Web site and blog. I also look closely at the analytics reports from Facebook for our Facebook fan […]
Will Facebook Survive? And Does It Really Matter?
Posted on August 9, 2010
Last week, I had the pleasure of being a speaker at the Benefits Communications Conference of the International Foundation of Employee Benefit Funds. During the closing session, one of the […]