A few days ago, Facebook rolled out changes to the Facebook pages. Facebook pages are the equivalent of user profiles for companies and brands and they’re an increasingly important web presence for most organizations.
One of the most important changes is the ability of Facebook admins to interact with fans and other pages as the company or brand. Here’s what this means:
- Facebook admins can now be on Facebook as an individual OR the Facebook page or brand. If you’re admin on a Facebook page, go to your Facebook page and click on Account in the top right. The second option in the dropdown is Use Facebook as Page. If you click on this, you’ll get a list of all pages for which you’re an admin. Select one. You will now interact with others and pages on Facebook as THAT company.
- You can “like” other Facebook pages as the company, not as yourself. Pages that your Facebook page “likes” will be displayed randomly (5 of them) in the left rail of your Facebook page, with the ability to View All.
- You can comment on your own wall and other walls as the company, not as yourself. For example, Matrix Group can comment on a client’s wall, even though it’s me, Joanna Pineda, who would be authoring the post.
- You can view a newsfeed of updates from the pages that your company likes, not your friends. For example, Matrix Group has “liked” the Facebook pages of our clients. When I’m on Facebook as the Matrix Group page, when I press Home, my stream is from other company pages, not the friends and family of Joanna Pineda.
- When I’m online as a page, Facebook recommends other pages for me to like as a company, based on the “likes” of the fans of my fan page. For example, Facebook tells me that 101 of Matrix Group Facebook fans like Starbucks and gives me the option to “like” Starbucks right from the Matrix Group fan page homepage. Very slick.
If there are multiple admins on your Facebook page, be sure to train them on how to switch between their profile and your fan page. And establish guidelines for when to interact with other Facebook pages and fans as themselves or the company fan page. Remember that just because you as an individual love a band, author or political party, it does NOT mean that your company or brand should like these pages as well. I love these new changes and look forward to being Matrix Group on Facebook!