A couple of weeks ago, we unveiled a new home page for the Matrix Group website. We didn't change the overall navigation and we didn't create a new look and feel for the site. All we did was revamp the branding area and re-arrange elements on the home page. Small changes, big impact. Most organizations go years between redesigns. It's [...]
Last summer, a few months before the birth of my second son, I realized that I had to do something about my house. The house felt overrun with kids' toys, there was mail everywhere, and I couldn't find things. At the suggestion of several mom friends, I [...]
I did it! I finally became a Mayor on Foursquare!Foursquare is a location-based social network that lets users "check in" to a place they're visiting, tell friends where they are, and track the history of where they've been and who they've been there with. Typically, users check [...]
Last year, Matrix Group decided not to send out printed holiday cards. Instead, we sent an e-card and donated the money we would have spent on printing and mailing and donated it to several local charities. This year, we're doing something similar, but with a social media twist. We're taking [...]
I have a Christmas app on my iPad. When I checked it today, it reminded me that there are 23 days until Christmas Eve. Yikes! Even though I did a bunch of shopping on Black Friday, I still have a lot of buying to do! As [...]
Each week, as the main administrator for the Matrix Group Facebook fan page, I get a weekly report from Facebook that details the change in number of fans (people who have "liked" our page), as well as the number of views and interactions. Getting lots of fans and [...]
I was researching an organization last week and visited their website, blog and social media pages. The website was nicely designed, easy to navigate, and had good information. The blog was terrific and I quickly subscribed to the RSS feed. When I got to the organization's social media pages, [...]
A couple of years ago, I discovered strangers walking through our office unescorted. They told our receptionist that they were looking at office space in the building; they were well dressed, the referenced the name of our landlord and they asked nicely if they could just walk [...]
