Seven Top Association Management Systems for Small and Medium Trade Associations in 2025
I was looking at photos from my friend Mark’s ice climbing trip. The pictures were gorgeous but the hikes looked pretty harrowing. I said to Mark, “Um, was it fun?” […]
I was looking at photos from my friend Mark's ice climbing trip. The pictures were gorgeous but the hikes looked pretty harrowing. I said to Mark, "Um, was it fun?" Mark's response was, "Fun #3." What is Fun #3, you say? Here are Mark's definitions of fun: Fun #1: Fun now, fun [...]
I was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha?
"Hold on," I said. "I don't think going mobile-friendly is optional these days." But, he argued, responsive design adds to the project budget and [...]
Representing more than 600 hospitals and 1,400 long-term care and other health facilities in all 50 states, the Catholic Health Association of the United States (CHA) represents the largest group of nonprofit health care providers in the nation. This year, the association is celebrating its 100th anniversary. In honor of this [...]
Every once in a while, a client or prospect will tell me their organization doesn't care about search engine optimization (SEO). Why? I get these reasons:
The organization targets a very specific, very niche set of audiences.
The organization has a defined universe and they are largely known to the association [...]
I am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can't land new deals or big deals via email, just doesn't happen. When we launch websites, I try to call the client contact and the CEO within [...]
I have the honor of helping a number of association clients plan their web budgets for the next year or two or three. When preparing a web budget, my team and I do research, look at what other organizations are doing, talk to the innovators in the space, and brainstorm with [...]
Every once in a while, I hear from a prospect who says his organization is considering redesigning their site and they'd like to do the design and CMS implementation on their own. They either want to use in-house resources or they intend to use an off the shelf template for design [...]
I was in the car yesterday and a radio talk show host was already talking about failed New Year resolutions! C'mon, it's not even the middle of January! Surely we have a few more weeks (and months!) of trying to change behavior before throwing in the towel on failed resolutions. Me, I'm [...]
It's that time of year again! Time to celebrate the holidays (whatever your affiliation) and do some shopping! Once again, I polled the Matrix Group staff and asked them for their favorite techie/geekie gift ideas. Here are some gifts that will wow, amaze and up your geek cred. :-)
Earlier this week, I hosted a roundtable discussion with a group of select clients to discuss the future of trade shows. Instead of sending a blast email to our entire list, my marketing team sat down with me to discuss who we wanted at the discussion. We only wanted [...]
