Author: Tanya Kennedy Luminati

Breaking Barriers, Building Futures: Reflections on Winning the AWTC Badass Award

Your association’s CRM holds incredible potential. It’s packed with data—membership renewals, event registrations, content downloads, and more. But let’s face it, traditional reporting tools often struggle to make sense of […]

Unlocking the Power of Your Data: AI-Enabled Reporting in MatrixMaxx 24.2
Posted on November 26, 2024

Your association’s CRM holds incredible potential. It’s packed with data—membership renewals, event registrations, content downloads, and more. But let’s face it, traditional reporting tools often struggle to make sense of it all. Finding trends or creating reports that span the full breadth of your data often feels like an impossible task.

That’s why we’re so [...]

5 Critical Facts You Need to Know About AI
Posted on October 23, 2024

Artificial Intelligence (AI) is not just a buzzword—it’s a technological revolution transforming how we live, work, and innovate. From automating routine tasks to delivering groundbreaking insights, AI is becoming indispensable in today’s world. 

But with so much hype and noise, it’s easy to feel lost in the excitement. What’s truly important, and what’s just marketing [...]

Transforming Data Cleanup into a Strategic Opportunity
Posted on June 17, 2024

We work with a lot of associations, databases, and data. Unlike a fine wine, data does not get better with age. It ages rather poorly, in fact, like a loaf of bread. One moment it seems fine, and the next moment it is in the trash.

While a handful of organizations are truly not connecting [...]