Tag: Strategy

Latest blog post

The Looming Membership Cliff: What Associations Can and Should Be Doing

What does digital transformation mean for an association or non-profit? What does this transformation look like? These were two of the questions posed by Teri Carden, Founder of ReviewMyAMS and […]

Read the post

What Does Digital Transformation Mean for an Association or Non-Profit?

Posted on July 5, 2017

What does digital transformation mean for an association or non-profit? What does this transformation look like? These were two of the questions posed by Teri Carden, Founder of ReviewMyAMS and […]

When Redesigning Your Website, Don’t Confuse Goals with Requirements

Posted on June 8, 2017

I read a lot of RFPs and I attend a lot of website redesign kickoff meetings. The most important questions I ask are, “Why redesign? Why now?” I usually get […]

How Google Docs and Google Slides Changed Biz Dev at Matrix Group

Posted on June 2, 2017

A few years ago, Matrix Group Creative Director Alex Pineda suggested that we ditch PowerPoint and move to Google Slides. The reason? Collaborating on a PPT file is really hard. […]

Why There is Still Room for a Small, Local Player in the AMS Space

Posted on May 11, 2017

Last month, some of the largest AMS (association management software) companies (YourMembership, Abila, Aptify and NimbleAMS) joined forces to create Community Brands, which they describe as “a powerful and unified family […]

“What’s Special About Today? Life Lesson from a Six-Year-Old”

Posted on February 15, 2017

I was trying to get my 6-year old out of bed the other morning. He wouldn’t budge. Finally, he challenged me by asking, “What’s special about today?” That stopped me […]

Members Want Curation and Insight from Their Associations – Part One

Posted on February 8, 2017

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their […]

Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

Posted on August 10, 2016

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, […]

Make Sure You Have Good Inputs Going Into Your Google Analytics

Posted on April 28, 2016

I was in a meeting with a client last week and he complained that their Google Analytics (GA) reports just aren’t that useful. I asked why, and he said, “GA […]

Does Your Website Need a Redesign or Refresh?

Posted on April 21, 2016

A couple of weeks ago, I attended a meeting with a client who was interested in redesigning their website. “Why?” I asked. The site looks pretty good, the site is mobile-friendly, […]

Why Your Organization Needs a Mobile App Strategy

Posted on December 30, 2015

Starting early this year, I have been urging clients to consider a mobile app. Not just a responsive website, which should be a given these days, but native iOS and […]

Tag: Strategy

The Looming Membership Cliff: What Associations Can and Should Be Doing

Tags