The Art and Science of Business Cards
Posted on October 13, 2009
When we moved to our new office in Crysta City, it meant reprinting all of our marketing materials. While it was simply a matter of updating and reprinting most of […]Tag: Marketing
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Does Your Organization Need a Podcast?
When we moved to our new office in Crysta City, it meant reprinting all of our marketing materials. While it was simply a matter of updating and reprinting most of […]
Creating an Integrated Marketing Strategy for Your Organization That Blends Traditional Marketing and Social Networking
Posted on October 1, 2009
Clients often ask me how to add social media to their marketing and communication initiatives. Rather than viewing social media as a separate program, I recommend adding social media to […]
Integrating Traditional Marketing with Social Media
Posted on September 29, 2009
I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions. Our topic was “Integrating Traditional Marketing with Social Media.” Despite […]
Using the Crowd to Attract a Bigger Crowd To Your Events
Posted on September 24, 2009
I’m going to be a panelist at the Grow Smart Biz conference next Tuesday, September 29, 2009 at the Renaissance Hotel in Washington, DC. In my opinion, this conference […]
Does Your Staff Know What Your Company Does?
Posted on July 30, 2009
A couple of weeks ago, I called Harris Teeter to order a Thomas the Tank Engine birthday cake for my soon-to-be 5 year old son. The conversation went something like […]
How Many Times Do I Need to Pay For This Song?
Posted on July 28, 2009
I love Rock Band for the PS3. A friend lent his set a couple of weeks ago to me and my husband and we’ve been enjoying learning how to “play” […]
Measuring the ROI on Social Media Initiatives
Posted on July 23, 2009
I met with a group of CEOs this morning and social media came up in conversation. More than several members of the group wondered if a social media strategy is […]
What’s Your Elevator Speech?
Posted on July 16, 2009
I moderated a strategy meeting yesterday and a redesign kick-off meeting this afternoon. During both meetings, I started the discussion with a simple question: what’s your elevator speech? It sounds […]
Whale Hunting as a Metaphor for Landing Large Accounts
Posted on May 20, 2009
At a recent Vistage meeting, I had the pleasure of hearing Tom Searcy, author and CEO of Hunt Big Sales, a sales consulting and training company, talk about how small […]
Election Day Needs a Marketing Plan or How To Get Voters to the Polls
Posted on May 5, 2009
It’s Election Day in Alexandria, VA. Today, we voted for Mayor, City Council and School Board. These are pretty important positions in our City government. Here’s the problem: voter turnout […]