New Year’s Resolutions For Your Website in 2024
Posted on January 2, 2024
It’s the New Year and all of us are bubbling over with resolutions. So many of us resolve to exercise more, be kinder, spend more time with family, and so […]Category: Budgeting and Planning
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How to Make Your AMS a Revenue Generator, not a Cost Center
I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships […]
Budget for Communications and Marketing When Proposing New Initiatives
Posted on August 14, 2022
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your […]
Reflections from 2021, Thoughts for 2022
Posted on December 22, 2021
It’s December 22, 2021. Phew! Another year has come and gone and as usual, I’m thinking about the coming year. I’ve been having conversations with my team, friends in the […]
What Have We Learned About Creating Engaging Meetings from Virtual Conferences?
Posted on June 15, 2021
Heinan Landa (CEO of Optimal Networks) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? […]
Why Journey Mapping is so Important to Creating Amazing Member Journeys
Posted on March 22, 2021
Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]
We Need to Bring Back the “Meet” in Meetings
Posted on March 12, 2021
During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year? Answer: While the education offerings were excellent, […]
The ASAE Annual Meeting Goes Virtual; Why This is a Good Decision
Posted on March 4, 2021
I read the email from ASAE (the American Society of Association Executives) yesterday afternoon about the ASAE Annual Meeting. Citing concerns for the health and safety of all members, ASAE […]
Lessons from Three Seasons of Virtual Meetings
Posted on January 4, 2021
Well, the pandemic that was supposed to last a couple of weeks has dragged on through the Spring, Summer and Fall. Nearly 10 months since stay at home orders were issued, […]
The Road Ahead for Virtual and Hybrid Meetings in 2021
Posted on November 24, 2020
Last week, I had the pleasure of attending the Techsy Talk Global Conference. One of the best sessions was called “The Road Ahead: Industry Landscape for 2021” by Howard Givner […]