Category: Content Marketing and Social Media

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Using Video to Promote Your Meetings and Conferences

10 days ago, the Matrix Group Facebook fan page had 280 fans. As of tonight, we have 576 fans, more than double our starting number. How did we do it? […]

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How We Doubled Our Facebook Fans and Raised Money for the Gulf Recovery Effort

Posted on July 1, 2010

10 days ago, the Matrix Group Facebook fan page had 280 fans. As of tonight, we have 576 fans, more than double our starting number. How did we do it? […]

What’s Behind Those Long URLs? Tracking Codes, Of Course!

Posted on June 10, 2010

Every day around 3pm, I get my afternoon update of The Washington Post via e-mail. Each update contains a summary of about a dozen stories and links to the full […]

Am I Really Going to Pay $4.99 for One Issue of Time Magazine?

Posted on June 4, 2010

I blogged last week about how excited I am that some of my favorite magazines are now available on the iPad. Last week, I discovered that TIME Magazine has a […]

Are You Ready to Ditch Your Paper Subscriptions?

Posted on May 27, 2010

More and more of my clients are making the decision to eliminate their print magazines and newsletters. They’re choosing digital versions of their publications over print to eliminate printing and […]

What’s All the Fuss About Facebook’s Open Graph and Privacy Policies?

Posted on May 20, 2010

Remember when Facebook was a closed network, open only to college students? Then Facebook went mainstream and everyone could create a profile. But even back then, Facebook remained a closed […]

“Become a Fan” Has Been Replaced with “Like” on Facebook Fan Pages

Posted on April 28, 2010

In late March, Facebook announced that “Become a Fan” would be replaced by “Like” on Facebook fan pages. The change rolled out in early April and today, the ubiquitous Facebook […]

Twitter, Facebook, MySpace, LinkedIn, Amplify, Posterous – Which Social Networks Should You Be On?

Posted on March 17, 2010

I’ve been on Twitter, Facebook, and LinkedIn for some time now. I’m also on FoodBuzz, Plaxo, Delicious and StumbleUpon. Most recently, I signed up for FourSquare, Amplify and Buzz. FourSquare […]

Why Do We Get So Upset When Facebook Changes Its Interface?

Posted on March 11, 2010

In the last twelve months, Facebook has made some major and minor changes to its interface. Each time they did this, there was hundreds of blog posts decrying or applauding […]

Companies Beware! Unhappy Customers are Turning to Social Media

Posted on March 5, 2010

Last week, I blogged about how a social media site like YouTube represent the future of advertising. But social media can also represent the anti-advertisement: bad reviews from unhappy customers […]

The Future of Advertising

Posted on February 25, 2010

It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers […]

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Category: Content Marketing and Social Media

Using Video to Promote Your Meetings and Conferences

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