Tag: Strategy

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The Looming Membership Cliff: What Associations Can and Should Be Doing

Every week, I check out the usage reports for the Matrix Group Web site and blog. I also look closely at the analytics reports from Facebook for our Facebook fan […]

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What Happens When Your Facebook Page or Blog Gets More Traffic Than Your Web Site?

Posted on August 26, 2010

Every week, I check out the usage reports for the Matrix Group Web site and blog. I also look closely at the analytics reports from Facebook for our Facebook fan […]

How We Doubled Our Facebook Fans and Raised Money for the Gulf Recovery Effort

Posted on July 1, 2010

10 days ago, the Matrix Group Facebook fan page had 280 fans. As of tonight, we have 576 fans, more than double our starting number. How did we do it? […]

Sometimes It Pays To NOT Listen To Your Customers

Posted on April 14, 2010

I got an iPad last week and I’m already in love with it. Yes, I already have an iPod Touch and I’m running a lot of the same apps on […]

Why Do We Get So Upset When Facebook Changes Its Interface?

Posted on March 11, 2010

In the last twelve months, Facebook has made some major and minor changes to its interface. Each time they did this, there was hundreds of blog posts decrying or applauding […]

What I Learned About Marketing From The Candy Man

Posted on December 11, 2009

What do you do if you make candy, most of your sales in grocery stores are from the checkout lane, and RFID is poised to eliminate checkout lanes? I attended […]

Who’s Afraid of User-Generated Content?

Posted on August 25, 2009

From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can’t imagine the Amazon […]

Creating a Content Strategy for your Web Site, Blog, Social Networks

Posted on April 13, 2009

In my last blog post, I referenced the content strategy that the marketing team at Matrix Group has developed to keep our Web site and social networking pages fresh and […]

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