Tag: Strategy

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The Looming Membership Cliff: What Associations Can and Should Be Doing

As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different […]

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How Much Should I Charge for My Virtual Conference?

Posted on May 28, 2020

As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different […]

How To Turn Your Webinars into Interactive, Virtual Meetings

Posted on March 19, 2020

Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They’re scrambling to find out if they can reschedule events or create an online experience […]

What is Tech Debt and What Should You Do About It?

Posted on January 30, 2020

A couple of weeks ago, I did a webinar on Tech Debt with my CTO, Maki Kato, and MatrixMaxx AMS Product Manager, Tanya Kennedy-Luminati, and was also recently featured in […]

It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move

Posted on June 21, 2019

You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of […]

Don’t Redesign Your Website, Redesign Your Member Journeys

Posted on May 14, 2019

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with […]

How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb

Posted on April 23, 2019

A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they […]

How to Make Your Conference Speakers Feel Special

Posted on January 14, 2019

I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to […]

Make These Your 2019 Resolutions for your Website and Web Marketing

Posted on January 7, 2019

It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of […]

How Do You Compete with Free?

Posted on September 12, 2018

I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. […]

Tag: Strategy

The Looming Membership Cliff: What Associations Can and Should Be Doing

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