Dear Restaurant Owner, Please Ditch the All-Flash Web Site
Posted on April 21, 2010
Why do restaurant owners love Flash so much that their entire Web sites are in Flash? Don’t get me wrong, I love Flash and I make a living selling Flash […]Tag: Marketing
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Does Your Organization Need a Podcast?
Why do restaurant owners love Flash so much that their entire Web sites are in Flash? Don’t get me wrong, I love Flash and I make a living selling Flash […]
Companies Beware! Unhappy Customers are Turning to Social Media
Posted on March 5, 2010
Last week, I blogged about how a social media site like YouTube represent the future of advertising. But social media can also represent the anti-advertisement: bad reviews from unhappy customers […] The Future of Advertising
Posted on February 25, 2010
It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers […]
Is it Easy to Do Business With Your Company?
Posted on February 3, 2010
I was arranging lunch with a vendor and suggested Kora, the hip, new Italian restaurant in Crystal City. I wanted to e-mail my contact Kora’s address, phone number and a […]
What I Learned About Marketing From The Candy Man
Posted on December 11, 2009
What do you do if you make candy, most of your sales in grocery stores are from the checkout lane, and RFID is poised to eliminate checkout lanes? I attended […]
Top Tips for Customizing Your Twitter Profile
Posted on December 4, 2009
I’m following over 700 people on Twitter so I’ve looked at a lot of Twitter pages. Yes, I look at pages and tweets closely before making a decision to follow […]
The Amazon Effect: What Amazon Has Done to the E-Tailing Experience
Posted on December 2, 2009
Like the rest of America, I went shopping on Black Friday. However, I didn’t get up at 3am and I didn’t brave the crowds. I did my shopping online, largely […]
In the Event That Miss Universe is Unable to Serve…
Posted on November 12, 2009
I haven’t watched a Miss Universe pageant in a long time, but a part of the program will stay with me forever: the part where Bob Barker says to the […]
Did You Forget Your Order? — My Favorite Customer Service E-Mails
Posted on October 27, 2009
Last Sunday, I logged onto Snapfish.com and started creating a customized calendar using mostly photos of my son (who else should be featured on my homemade calendar?). I ran out […]
What I Learned About Marketing From a Recipe on a Box
Posted on October 15, 2009
A couple of years ago, I was reading about the health benefits of barley. So I decided to pick up a box of Quaker Oats barley at the grocery store. […]