Tag: Strategy

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The Looming Membership Cliff: What Associations Can and Should Be Doing

A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other […]

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Does Facebook Have Staying Power?
Posted on May 16, 2012
Everywhere I turn, I’m hearing about Facebook’s IPO on Friday. The media, economists, pundits and the public are speculating about stock price, total valuation, and on and on. And of […]
Why Your Organization Needs a Mobile Strategy
Posted on September 22, 2011
During a meeting with other CEOs last month, I noticed that nobody pulled out their laptops; instead, every person with a device was using an iPad. At least two of […]
The Matrix Minute is Born!
Posted on June 8, 2011
Even though Matrix Group has had a YouTube account for years now, we weren’t doing much with it. Well this past week, we finally, fully integrated this platform into our […]
JP Rule #3: Never Let Your Client Make a Mistake
Posted on April 21, 2011
The Matrix Group running team wanted t-shirts for a couple of races this Spring and Summer. We ordered black running shirt with our logo printed using a sublimation process, meaning […]
Give Me a Reason To Give or Join
Posted on March 2, 2011
My husband and I attended my son’s Cub Scout Blue and Gold Banquet earlier this week. At the end of the banquet, a representative from the National Capital Area Council […]
Examples of Really Great Donation Pages
Posted on February 9, 2011
Every December, my husband Maki and I sit down and make decisions about our charitable giving. Once we’ve decided on the organizations and amounts, we go online and get everything […]
Why Having a Baby Will Be Good For My Business
Posted on September 9, 2010
I’m having a baby tomorrow (maybe sooner, we’ll see) and then I’ll be home with baby Marcus John.  For a few weeks at least, I’ll be dealing with lack of […]