Does Your Organization Have a Groupon Strategy?

by Joanna Pineda Posted on February 18, 2011

It seems everyone is hawking a good deal lately. A couple of people at Matrix Group recently got a 50% off deal from Groupon for a spa treatment. Earlier this week, AppSumo had a great deal on heat mapping software form CrazyEgg. Amazon has Daily Gold Box Deals. There are so many of these discount sites that there’s now a term for them: group coupon sites.

A recent article in the Vancouver Sun reports that “frugality (is) the top consumer trend in 2011.” After this long recession and with many people still feeling uncertain about the economy, it only makes sense that we’re all trying to make our dollar go further by looking out for sales and coupons.

I think that most people are looking for savings and value everywhere: when they’re shopping for clothes, booking travel, buying software, or registering for meetings. How does frugality affect your organization and what are you going to do about it? Here are some ideas:

I have a feeling that frugality is going to get even more chic and popular. How will YOUR organization take advantage of this trend? What’s your discount/value strategy? What’s worked for you?

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