Top Tips for Creating a Great Facebook Page

by Joanna Pineda Posted on December 9, 2009

Facebook logo Over the past year or so, I’ve seen more and more non-profits and companies create Facebook fan pages for their organizations.  Facebook calls fan pages “a customizable presence for an organization, product, or public personality to join the conversation with Facebook users.” Fan pages are great because they are designed for organizations, but they work a lot like personal pages.  You can customize them; you can post status updates, links, photos and videos; and updates show up on fans’ streams.

So, you’ve set-up a Facebook fan for your company, now what?  Here are some of my favorite Facebook fan pages and reasons I think they’re terrific and effective.

Stanford University

Dunkin Donuts



City of Alexandria

Matrix Group International

How about you?  What are some of your favorite Facebook fan pages? What do the pages do and feature that make them so effective?

If you want more tips for creating an effective Facebook page, check out these articles on All Facebook and Mashable.  There are also great resources directly from Facebook.

4 replies on “Top Tips for Creating a Great Facebook Page”

Great examples! (I love Dunkin Donuts–and their coffee!) Each example shows a different way an organization can connect with their audience or customers. Although not a business, one of my favorite Fb pages is for the TV show “Castle.” The page extends the fun and silliness from the show, and they often include behind-the-scenes photos from the episodes.

A few of my favorites – well ours of course!

Also really like this one – they do a great job of getting people to participate:

Also, if you haven’t tried this product, it’s like a flavor explosion in your mouth, but also very polarizing, you either “Love it or you hate it” –

Joanna – I challenge you to buy some and let me know if you’re a Yea or a Nay!


I love these examples! (I think I am pretty partial to as well…I really think in terms of truly understanding how to effectively use facebook fan pages, twitter, or an social media platform the saying “a picture is worth 1000 words” is the truth. Great post! LOVE mashable too, really knowledgeable and well organized information on the latest social media and web news…


Hi Joanna

Thanks for all these examples of Facebook pages – they are all insightful in their own way.

On DD – how do they get the “Poll” on the bottom left of the screen?

Also how do you link Twitter on your FaceBook business page? Do you just post it as a link, simple as that? Or is there a better way to do this?

Also how do you customise your own tab like “Maurice” on DD?


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