Time Management and Social Networking: How to NOT make social networking a huge time suck

by Joanna Pineda Posted on April 6, 2009

Time Management Over the past couple of weeks, I’ve met with clients about their social networking (SN) strategy. A common refrain is this: “Social networking takes too much time. I don’t have extra time in the day. And I don’t want my staff wasting huge amounts of time on social networking.”

There’s no question that we can fritter away hours reading Twitter posts, watching random videos on YouTube, updating our Facebook status, yada, yada.

But for organizations that have made the decision to incorporate social networking into their communication, conversation or marketing strategies, how can we be sure that social networking sites aren’t just a sinkhole of time?

As someone who is fairly active on different SN platforms (I tweet and update my profile on Facebook regularly, I browse sites on StumbleUpon, and I certainly watch my share of YouTube videos), here are my top time management tips:

Will you catch me doing random surfing every once in a while?  Some days, and we all have them, I just need a brain break and I want to look at pretty photos on Flickr, catch up on my favorite blogs, and scan the cool URLs and mindless tweets from people I follow.  But hey, a recent Australian study says that “people who use the Internet for personal reasons at work are about 9 percent more productive that those who do not.”  Imagine that.

David Allen from Business Week says that social networking is worth the time if you organization has an agenda that is supported well by social networking, you are doing research, or you need to know how social media really works.  Beth Kanter has some additional tips for using your time wisely and not getting in trouble on SN sites.

How about you?  How much time do you spend each day or week on social networking sites?  How do you manage your time?  And do you think time management is an issue for you and your staff?

4 replies on “Time Management and Social Networking: How to NOT make social networking a huge time suck”

Good tips. Can you elaborate more on the content strategy your organization is using? How many people are administrators on your SN sites or are allowed to update your status? How long did it take before you found a good strategy that worked?

I started to comment back but the comment was getting too long. So I’m going to turn this into my next blog post. Stay tuned. I will have it posted tonight. Katie, thanks for the idea!

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