Episode 92 • 05/23/2024

Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Care (AAHPM), on AI in Healthcare, AANHPI Heritage Month, and Finding Your Voice

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The AANHPI tent covers Asian immigrants from more than 70 nations. Despite the wide spread of cultures, Asians are severely underrepresented within the Association community.

In this episode of Associations Thrive, host Joanna Pineda welcomes back a returning guest in Wendy-Jo Toyama, CEO, of the American Academy of Hospice and Palliative Care (AAHPM). 

Wendy-Jo discusses:

  • The four focus areas of AAHPM.
  • How they have increased both voice and vote for interdisciplinary team members.
  • How AI is changing healthcare, and how it is going to add some risks and take away other risks.
  • How hospice is changing to shift towards at-home care.
  • How associations are going to be operating in an increasingly competitive environment because there are so many places where people can belong.
  • How associations must offer comprehensive value to members structured around education, access, and community.
  • The risks to associations that don’t take advantage of AI models that help to catch mistakes and improve data analysis.
  • How and why she came to work for an association management company.
  • While looking for her first CEO job she led with her values and selected a firm with a culture aligned with her values.
  • How AMC is doing a lot of things right regarding diversity, including having a DEI week every year and a DEI advisory group, as well as housing a number of ERGs (employee resource groups).
  • How May is Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AANHPI).
  • How AANHPI is an incredibly diverse community, encompassing people from various ethnic, cultural, and socioeconomic backgrounds. She explains the issues that are overlooked due to the sheer size of the community
  • How Asian Americans have some of the highest income communities across the nation as well as communities among the lowest.
  • How Wendy is a chair of ASAEs AANHPI Advisory Group, which aims to create a community for execs in the association space, alongside attracting more Asian Americans to the field.
  • How Wendy urges listeners to visit the ASAE AANHPI LinkedIn page and collaborate community.
  • How we need to use our voices to raise people up, spread awareness, and move the community forward.


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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!