How to Make Your Conference Speakers Feel Special

I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to the International Foundation of Employee Benefits Plans (they call themselves the International Foundation, let’s call them the Foundation in this blog post). I don’t get... Full Story

Make These Your 2019 Resolutions for your Website and Web Marketing

It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of my clients, you didn’t meet all of your goals, but you gave it a good try. As you ponder the new year, I hope you’ll […] The post Make These Your 2019 Resolutions for your Website and Web Marketing appeared first on The MatriX Files. Full Story

Creating Successful Distributed Workforces - Rebecca Achurch, Achurch Consulting

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Ask Your Organization These Questions to Increase Your Membership Renewal Rate

I’m working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That’s a lot of members to recruit each year, just to recover from the previous year’s loss. What to do? In this instance, we get curious […] The post Ask Your Organization These Questions to Increase Your Membership Renewal Rate appeared first on The MatriX Files. Full Story

Why Data is an Untapped Resource for Associations - Steve MacLauchlan, UDig

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Why Data is an Untapped Resource for Associations - Steve MacLauchlin, UDig

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2018 Top Techie Holiday Gift Ideas from Matrix Group

 No matter what holiday you celebrate, it’s a great time to purchase some techie gifts for your family, friends, even yourself. If you’re looking for inspiration, here are some recommendations from the Matrix Group staff. The Echo Show lets you watch TV and movies, hold video conferences, see the lyrics of songs, and so much […] The post 2018 Top Techie Holiday Gift Ideas from Matrix Group appeared first on The MatriX Files. Full Story

Rebranding to Stay Relevant - Trevor Mitchell of American Mensa

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What to Focus on During a Website Redesign

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Who Should be in Charge of Your Membership Database Migration?

I get asked this question a lot by clients and prospects: CEOs and Executive Directors who are about to embark on a move to a new membership database want to know who should be in charge of the migration. My answer: Not IT. Create a small committee that includes membership, meetings and IT, maybe one more … Continue reading Who Should be in Charge of Your Membership Database Migration? → Full Story

What is the Gutenberg WordPress Update?

WordPress is set to revolutionize massive swathes of the internet with the introduction of its new editor called Gutenberg, coming soon in the 5.0 release. While change can be scary, this update has a lot of promise in terms of … Continue reading → The post What is the Gutenberg WordPress Update? appeared first on snack o'clock. Full Story

Why Content Strategy Documents are Dead - Carrie Hane, Tanzen Consulting

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The Best Membership Database for Trade Associations

If you work with or for an association, you know that a key difference in association types is whether the members are companies or individuals. Associations that have companies for members are typically called trade associations. While MatrixMaxx serves BOTH trade associations and professional societies, we have some unique features that specifically benefit trade associations. … Continue reading The Best Membership Database for Trade Associations → Full Story

How Reviews Can Provide New Value to Your Membership - Teri Carden, CEO and Founder of 100Reviews

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How Do You Compete with Free?

I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. I usually have extra credits available because it takes us forever to listen to an 8-hour book in 15-minute chunks. But this summer’s trips have […] The post How Do You Compete with Free? appeared first on The MatriX Files. Full Story