Don’t begin a sentence with a “but” or “and”. Don’t ever write in passive voice. Never start a sentence with “because”. How many of you have ever heard these writing “rules” from a teacher or authority figure? My guess is … Continue reading → The post 10 Writing “Rules” That Are Okay to Break appeared first on snack o'clock.

As I write this, I’m currently watching the live event of Apple’s latest iPhone 8 event. They just announced an update to the Apple TV set top box, with support for 4K, because, according to Tim Cook, “TV is at … Continue reading → The post The Inflection Point appeared first on snack o'clock.

Matrix Group, a digital agency in the Washington DC area specializing in web design, mobile and e-marketing services, development, AMS, integration, and branding recently launched a new website for the Equipment Leasing & Finance Foundation.

Holding a training session can be tough. You have to give your audience all of the information they need in a limited time frame, without overwhelming them or, let’s be honest, putting them to sleep. It can be quite the … Continue reading → The post 9 Tips for Holding a Successful Training Session appeared first on snack o'clock.

It’s no secret that video is one of the hottest marketing trends and tools right now. If you haven’t taken the leap into video creation for your organization, now is certainly the time! Video creation can seem like an overwhelming … Continue reading → The post Our Favorite Video Editing Tools: Final Cut Pro & iMovie appeared first on snack o'clock.

Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services, recently launched a Convention website for the Northern Virginia Association of Realtors® (NVAR).

We hear this a lot from people who manage websites and navigate websites, “the site search sucks!” So what can you do to make search not suck on your site? Here at Matrix Group, we believe a good site search is the result of many things: Good search technology. There are many products on the market, from […] The post How to Have a Really Great Search on Your Website appeared first on The MatriX Files.

Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, has won three awards from the 2017 dotCOMM Awards.

I recently had coffee with Carol Singer Neuvelt, Executive Director of NAEM. NAEM is a professional association that empowers corporate leaders to advance environmental stewardship, create safe and healthy workplaces, and promote global sustainability. Carol says that one of NAEM’s biggest member benefits is its peer-led educational program, during which members share what they’ve done at […] The post An Executive Director’s Guide to Getting the Most Out of Your Next Conference appeared first on The MatriX Files.

A canonical URL or “canonical link” is an HTML element that helps search engines avoid the appearance of duplicate content. It does this by identifying a preferred version of a web page. Using canonical URLs improves your site’s SEO and makes searching … Continue reading → The post What is a Canonical URL and Why Should I Care? appeared first on snack o'clock.

If you’re a young programmer like me, chances are you’ve never worked with ColdFusion before. As a 19 year old programmer in 2017, I have worked extensively with Python, and heard about many other popular programming languages such as C, … Continue reading → The post Learning Coldfusion in 2017 appeared first on snack o'clock.

When it comes to getting things done at work, how do you go about it? Do you write down a list, type it in a document, use sticky notes? What do you do to make sure you are getting things done … Continue reading → The post Getting Things Done: How To Decide What To Do, When appeared first on snack o'clock.

Some people think that integration is easy, and some think that integration is hard. Matrix Group CEO Joanna Pineda recently spoke with Tanya Kennedy Luminati, MatrixMaxx AMS Product Manager, who says integration is definitely hard. Why is it so difficult? Tanya shares the top 3 reasons why she believes that integration can be challenging.

Why use marketing automation? CEO Joanna Pineda met up with the President of HighRoad Solution, David Caruso, and discussed how marketing automation works and how associations can use it to better connect with prospective members as well as current members. By enabling organizations to provide users with more personalized, relevant content, marketing automation has been proven to increase open rates, engagement, and ultimately revenue. And who wouldn’t want that?

Here in the D.C. metro area, midsummer means high tourist season — and the middle of convention-planning season. Several of our association clients are ramping up for their annual conventions in August, September, or October, and that planning includes the … Continue reading → The post Creating Savvy Surveys for Better Member Feedback appeared first on snack o'clock.

Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, has won two industry awards from the 29th Annual APEX Awards for Publication Excellence.

Can you successfully work remotely while managing a team and several large projects? Absolutely! CEO Joanna Pineda met up with Matrix Group Creative Director, Alex Pineda, on a recent business trip and discussed how companies can make teleworking more effective for their company and their employees. Alex shares a great insight on the challenges and the tools that make it easier.

Matrix Group recently launched a new website for the Food Marketing Institute (FMI), a trade association that proudly advocates on behalf of the food retail industry.

What does digital transformation mean for an association or non-profit? What does this transformation look like? These were two of the questions posed by Teri Carden, Founder of ReviewMyAMS and organizer of AMS Fest 2017, held a couple of weeks ago in Chicago. AMS Fest is a conference devoted to bringing together Association Management Software […] The post What Does Digital Transformation Mean for an Association or Non-Profit? appeared first on The MatriX Files.

Matrix Group has won three awards in the 2017 Communicator Awards competition for recent website projects.

AMS Implementations are only 20% technology; the rest is governance.” Such were the provocative words by Thad Lurie, VP of Operations and CIO at EDUCAUSE, during the opening session at AMS Fest 2017 in Chicago earlier this month. He made the case that with so many terrific and feature-rich AMS and CRM systems available to … Continue reading AMS Implementations are 20% Technology and 80% Governance →

Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 17.2, the latest version of its association management system (AMS).

CFEclipse TODO tasks and custom tasks While developing applications I’m always dumping code to the screen in order to troubleshoot, and CFEclipse TODO makes this more convenient for me. The TODO feature allows you to track items on your “to-do … Continue reading → The post Tracking To Do Items In CF Comment Code using CFEclipse TODO appeared first on snack o'clock.

CEO Joanna Pineda interviews Ben Martin, Founder of Online Community Results and TheNIRD.org. TheNIRD is a blog that tracks M&A actvity and investments in the nonprofit & association technology market since 2016. Ben talks about why he thinks there's been so much activity in the association and nonprofit space, and what associations should do if their favorite AMS or technology vendor gets acquired or merges with another company. Ben has some good recommendations for all associations!

Is your association prey or predator? Moira Edwards from Ellipsis Partners, wants to know. Here's the background: Thad Lurie, VP of Operations and CIO at EDUCAUSE, opened AMSFest 2017 in Chicago with an amazing presentation on Next Generation Data Maturity with regards to associations. Interestingly, Thad compared many associations to prey - they are risk averse, they travel in packs, they are easily spooked. Thad believes associations should be more like the cheetah, a predator that attacks prey, is agile and fast moving. Moira Edwards thinks there should be a better animal representation for associations. If not cheetah, then what? ...

Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, has won three awards from this year’s Hermes Creative Awards competition. The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Matrix Group received awards for projects in the following categories: Platinum Award, the highest honor, for the Food Marketing Institute’s Digital Food Shopper Microsite Gold Award for the Northern Virginia Association of Realtors® Website Redesign Gold Award for Equipment Leasing and Finance ...