Meeting Success, All Thanks to Data

NAES achieved their big, lofty meeting goals by developing an actionable data-driven marketing strategy.

Matrix Minute

Matrix Group Launches Importer Tool for Materials Research Society (MRS)

Nov 20, 2018
Matrix Group recently launched an updated importer tool for the Materials Research Society’s (MRS) conference websites.
Full story

MatrixMaxx 18.3 is Now Live!

Sep 26, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.3, the latest version of its association management system (AMS).
Full story

Matrix Group Launches New Website for All Ages Read Together (AART)

Sep 17, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area recently launched a redesigned website for All Ages Read Together (AART), a non-profit organization dedicated to educating children in need with free preschool programs in their communities.
Full story

Matrix Group Launches Updated Appointment Scheduler Tradeshow Application for the Food Marketing Institute

Aug 16, 2018
Matrix Group is pleased to announce the launch of the Food Marketing Institute's new and improved appointment scheduler tradeshow application.
Full story

MatrixMaxx 18.2 is Now Live

Jun 27, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.2, the latest version of its association management system (AMS).
Full story

Matrix Group Launches Redesigned Website for Catholic Charities USA

Jun 05, 2018
Matrix Group is pleased to announce the launch of the redesigned Catholic Charities USA Website, built in the WordPress CMS.
Full story

Matrix Group Announces that Northern Virginia Association of Realtors® Wins Progress Sitefinity 2017 Association Website of the Year Award

Apr 18, 2018
Matrix Group is pleased to announce that the Northern Virginia Association of Realtors® (NVAR) website, designed and built by Matrix Group, has been named the 2017 Progress® Sitefinity™ Association Website of the Year.
Full story

Matrix Group Announces Launch of New Website for the U.S. Grains Council

Apr 12, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web, mobile, social, hosting and integrations, recently launched a redesigned website for the U.S. Grains Council (the Council).
Full story

Announcing MatrixMaxx 18.1, the Newest Release

Mar 30, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.1, the latest version of its association management system (AMS).
Full story

Matrix Group Wins Two AVA Awards

Mar 29, 2018
Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, has won two awards from the AVA Digital Awards and for recent web projects.
Full story

MatrixMaxx AMS Announces Integration with the Higher Logic Community Platform

Mar 19, 2018
MatrixMaxx, Matrix Group’s association management system that provides nonprofits and associations with a comprehensive suite of modules to help manage membership, meetings, e-commerce activities, mailing lists and more, announces a new integration with the Higher Logic community platform.
Full story

Matrix Group Launches Interactive Website for the Food Marketing Institute & Nielsen

Feb 20, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services, recently launched an interactive microsite for the Food Marketing Institute (FMI) and Nielsen, which presents this year’s findings from their joint, multi-year research effort on the “Digitally Engaged Food Shopper.”
Full story

Matrix Group Launches New Magazine Website for the CAS Actuarial Review Magazine

Jan 22, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington DC area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services, recently launched a new magazine website, Actuarial Review, for the Casualty Actuarial Society.
Full story

MatrixMaxx 17.4 is Now Live

Dec 20, 2017
The 17.4 release features a Meeting Attendance Upgrade, allowing users to quickly and easily distinguish between actual attendees vs. “no shows” at their meetings and events and compile reports on this data with even less effort.
Full story

Who Should be in Charge of Your Membership Database Migration?

I get asked this question a lot by clients and prospects: CEOs and Executive Directors who are about to embark on a move to a new membership database want to know who should be in charge of the migration. My answer: Not IT. Create a small committee that includes membership, meetings and IT, maybe one more … Continue reading Who Should be in Charge of Your Membership Database Migration? → Full Story

What is the Gutenberg WordPress Update?

WordPress is set to revolutionize massive swathes of the internet with the introduction of its new editor called Gutenberg, coming soon in the 5.0 release. While change can be scary, this update has a lot of promise in terms of … Continue reading → The post What is the Gutenberg WordPress Update? appeared first on snack o'clock. Full Story

The Best Membership Database for Trade Associations

If you work with or for an association, you know that a key difference in association types is whether the members are companies or individuals. Associations that have companies for members are typically called trade associations. While MatrixMaxx serves BOTH trade associations and professional societies, we have some unique features that specifically benefit trade associations. … Continue reading The Best Membership Database for Trade Associations → Full Story

How Do You Compete with Free?

I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. I usually have extra credits available because it takes us forever to listen to an 8-hour book in 15-minute chunks. But this summer’s trips have […] The post How Do You Compete with Free? appeared first on The MatriX Files. Full Story

What REALLY Matters for Search Engine Optimization (SEO)

I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on the mechanics of our client sites so […] The post What REALLY Matters for Search Engine Optimization (SEO) appeared first on The MatriX Files. Full Story

Tips for Increasing Email Deliverability

Guest post by Leah Monica, Director of Marketing We all constantly hear about email marketing best practices to help increase our open and click rates – subject lines, concise copy, clear calls-to-actions – but what good are those best practices if our emails aren’t even reaching your contacts’ inboxes? Why do your emails sometimes get […] The post Tips for Increasing Email Deliverability appeared first on The MatriX Files. Full Story