Don’t Reuse Passwords Already!

A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees at a member company had each received an email with an attachment containing their username and password. A quick check showed that the information in […] The post Don’t Reuse Passwords Already! appeared first on The MatriX Files. Full Story

It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move

You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of scenery and a change in office format. We’re moving to a smaller space but we’re not really losing space. Here’s why: we’re moving to a […] The post It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move appeared first on The MatriX Files. Full Story

How We’re Using Agile and SCRUM to Manage our Office Move

Matrix Group is moving! We’ve been in this office for ten years and it’s time. Our needs have changed, and my creative team (yes, even developers are creative types, in my opinion) needs a change of scenery. As with all moves, there are about a million tasks that need to be done. So how are […] The post How We’re Using Agile and SCRUM to Manage our Office Move appeared first on The MatriX Files. Full Story

Amazing Member Journeys Start with Member Interviews

Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve this problem? It almost always starts with member interviews. Why? Because if it’s members who are struggling with some aspect of your digital presence (website, […] The post Amazing Member Journeys Start with Member Interviews appeared first on The MatriX Files. Full Story

Your Member Journeys ARE Your Brand

I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada. While logo, font, and color are certainly important aspects of a brand, we believe that the user experience is the largest driver of […] The post Your Member Journeys ARE Your Brand appeared first on The MatriX Files. Full Story

Don’t Redesign Your Website, Redesign Your Member Journeys

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here’s the problem with these RFPs: they almost always focus exclusively on the website and CMS. […] The post Don’t Redesign Your Website, Redesign Your Member Journeys appeared first on The MatriX Files. Full Story

The Best Way to Develop an Elevator Speech for Your Organization

I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their signature benefits, why individuals and organizations join and why they remain, and so much more! My favorite part […] The post The Best Way to Develop an Elevator Speech for Your Organization appeared first on The MatriX Files. Full Story

How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb

A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is […] The post How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb appeared first on The MatriX Files. Full Story

Workflow for Managing and Sourcing Content for Multiple Social Media Accounts

As a social media coordinator for Matrix Group and some of our clients, I manage content and posts across a variety of social media platforms including Facebook, Instagram, and Twitter on a daily basis. When you consider multiple platforms for multiple … Continue reading → The post Workflow for Managing and Sourcing Content for Multiple Social Media Accounts appeared first on snack o'clock. Full Story

Even Your Kids Need a Password Manager

I’ve blogged in the past about password managers and why I think everyone needs one. Yes, everyone. Even your children. Not convinced? I asked my 8 year old about his various online accounts. Turns out he’s got about a dozen accounts already, between Spanish, Math, school blog, Minecraft, Fornite, etc. How does he remember them? […] The post Even Your Kids Need a Password Manager appeared first on The MatriX Files. Full Story

How to Keep Your Data Secure with a Remote Workforce - Heinan Landa, Optimal Networks

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Website Design Trends in 2019

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Website Design Trends in 2019

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How to Make Your Conference Speakers Feel Special

I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to the International Foundation of Employee Benefits Plans (they call themselves the International Foundation, let’s call them the Foundation in this blog post). I don’t get […] The post How to Make Your Conference Speakers Feel Special appeared first on The MatriX Files. Full Story

Make These Your 2019 Resolutions for your Website and Web Marketing

It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of my clients, you didn’t meet all of your goals, but you gave it a good try. As you ponder the new year, I hope you’ll […] The post Make These Your 2019 Resolutions for your Website and Web Marketing appeared first on The MatriX Files. Full Story