Meeting Success, All Thanks to Data

NAES achieved their big, lofty meeting goals by developing an actionable data-driven marketing strategy.

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Matrix Group Wins Two Hermes Creative Awards

May 09, 2019
Matrix Group and their clients have won two awards from the 2019 Hermes Creative Awards competition.
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MatrixMaxx 19.1 is Now Live, featuring a Refreshed Intranet Design and BI Insights

Apr 17, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.1, the latest version of its association management system (AMS).
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MatrixMaxx 18.4 is Now Live

Dec 18, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.4, the latest version of its association management system (AMS).
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Matrix Group Launches Importer Tool for Materials Research Society (MRS)

Nov 20, 2018
Matrix Group recently launched an updated importer tool for the Materials Research Society’s (MRS) conference websites.
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MatrixMaxx 18.3 is Now Live!

Sep 26, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.3, the latest version of its association management system (AMS).
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Matrix Group Launches New Website for All Ages Read Together (AART)

Sep 17, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area recently launched a redesigned website for All Ages Read Together (AART), a non-profit organization dedicated to educating children in need with free preschool programs in their communities.
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Matrix Group Launches Updated Appointment Scheduler Tradeshow Application for the Food Marketing Institute

Aug 16, 2018
Matrix Group is pleased to announce the launch of the Food Marketing Institute's new and improved appointment scheduler tradeshow application.
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MatrixMaxx 18.2 is Now Live

Jun 27, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.2, the latest version of its association management system (AMS).
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Matrix Group Launches Redesigned Website for Catholic Charities USA

Jun 05, 2018
Matrix Group is pleased to announce the launch of the redesigned Catholic Charities USA Website, built in the WordPress CMS.
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Matrix Group Announces that Northern Virginia Association of Realtors® Wins Progress Sitefinity 2017 Association Website of the Year Award

Apr 18, 2018
Matrix Group is pleased to announce that the Northern Virginia Association of Realtors® (NVAR) website, designed and built by Matrix Group, has been named the 2017 Progress® Sitefinity™ Association Website of the Year.
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Matrix Group Announces Launch of New Website for the U.S. Grains Council

Apr 12, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web, mobile, social, hosting and integrations, recently launched a redesigned website for the U.S. Grains Council (the Council).
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Announcing MatrixMaxx 18.1, the Newest Release

Mar 30, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.1, the latest version of its association management system (AMS).
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Matrix Group Wins Two AVA Awards

Mar 29, 2018
Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, has won two awards from the AVA Digital Awards and for recent web projects.
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MatrixMaxx AMS Announces Integration with the Higher Logic Community Platform

Mar 19, 2018
MatrixMaxx, Matrix Group’s association management system that provides nonprofits and associations with a comprehensive suite of modules to help manage membership, meetings, e-commerce activities, mailing lists and more, announces a new integration with the Higher Logic community platform.
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Don’t Redesign Your Website, Redesign Your Member Journeys

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here’s the problem with these RFPs: they almost always focus exclusively on the website and CMS.... Full Story

The Best Way to Develop an Elevator Speech for Your Organization

I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their signature benefits, why individuals and organizations join and why they remain, and so much more! My favorite part […] The post The Best Way to Develop an Elevator Speech for Your Organization appeared first on The MatriX Files. Full Story

How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb

A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is […] The post How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb appeared first on The MatriX Files. Full Story

Workflow for Managing and Sourcing Content for Multiple Social Media Accounts

As a social media coordinator for Matrix Group and some of our clients, I manage content and posts across a variety of social media platforms including Facebook, Instagram, and Twitter on a daily basis. When you consider multiple platforms for multiple … Continue reading → The post Workflow for Managing and Sourcing Content for Multiple Social Media Accounts appeared first on snack o'clock. Full Story

Even Your Kids Need a Password Manager

I’ve blogged in the past about password managers and why I think everyone needs one. Yes, everyone. Even your children. Not convinced? I asked my 8 year old about his various online accounts. Turns out he’s got about a dozen accounts already, between Spanish, Math, school blog, Minecraft, Fornite, etc. How does he remember them? […] The post Even Your Kids Need a Password Manager appeared first on The MatriX Files. Full Story

How to Make Your Conference Speakers Feel Special

I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to the International Foundation of Employee Benefits Plans (they call themselves the International Foundation, let’s call them the Foundation in this blog post). I don’t get […] The post How to Make Your Conference Speakers Feel Special appeared first on The MatriX Files. Full Story

Make These Your 2019 Resolutions for your Website and Web Marketing

It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of my clients, you didn’t meet all of your goals, but you gave it a good try. As you ponder the new year, I hope you’ll […] The post Make These Your 2019 Resolutions for your Website and Web Marketing appeared first on The MatriX Files. Full Story

Ask Your Organization These Questions to Increase Your Membership Renewal Rate

I’m working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That’s a lot of members to recruit each year, just to recover from the previous year’s loss. What to do? In this instance, we get curious […] The post Ask Your Organization These Questions to Increase Your Membership Renewal Rate appeared first on The MatriX Files. Full Story

2018 Top Techie Holiday Gift Ideas from Matrix Group

 No matter what holiday you celebrate, it’s a great time to purchase some techie gifts for your family, friends, even yourself. If you’re looking for inspiration, here are some recommendations from the Matrix Group staff. The Echo Show lets you watch TV and movies, hold video conferences, see the lyrics of songs, and so much […] The post 2018 Top Techie Holiday Gift Ideas from Matrix Group appeared first on The MatriX Files. Full Story