Navigating Your Responsibilities as a Leader During COVID-19 Crisis

There’s no question that this COVID-19 pandemic is proving to be a test of leadership. As a CEO of Matrix Group, I have responsibilities to my employees, my clients, my clients’ customers, my employees’ families, and certainly our own family. Many of you know that I’m a member of Vistage, which is the world’s largest... Full Story

How To Turn Your Webinars into Interactive, Virtual Meetings

Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They’re scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or live/on demand webinars. Since most organizations already […] The post How To Turn Your Webinars into Interactive, Virtual Meetings appeared first on The MatriX Files. Full Story

Tips for Working From Home Effectively

Guest post by Leah Monica, Director of Marketing With the Coronavirus officially declared a pandemic by the World Health Organization, many organizations are requiring that their employees work from home. When working remotely full-time isn’t the norm for you and your staff, it can be tough to know how to stay productive, stay connected, and […] The post Tips for Working From Home Effectively appeared first on The MatriX Files. Full Story

Don’t Pile on the Tech Debt by Developing in an Old Platform

I blogged recently about the dreaded tech debt. I blogged about how to identify it and describe it. We all know that tech debt sucks! But what do we do about the tech debt we’ve got and how do we prevent it from happening in the future? My number one piece of advice is to […] The post Don’t Pile on the Tech Debt by Developing in an Old Platform appeared first on The MatriX Files. Full Story

How Matrix Group Ended up with Four Addresses In One Year

Clients, Partners and Friends, the Matrix Group address is changing. Again. We are imposing upon you, once more, to change your records so that correspondence, checks and everything else arrive at the proper place. Here’s the complicated story of how our one move generated three address changes. For 10 years, our address was 2711 Jefferson Davis […] The post How Matrix Group Ended up with Four Addresses In One Year appeared first on The MatriX Files. Full Story

What is Tech Debt and What Should You Do About It?

A couple of weeks ago, I did a webinar on Tech Debt with my CTO, Maki Kato, and MatrixMaxx AMS Product Manager, Tanya Kennedy-Luminati, and was also recently featured in an AssociationsNow article on the topic. What exactly is tech debt? Wikipedia says Tech Debt “reflects the implied cost of additional rework caused by choosing […] The post What is Tech Debt and What Should You Do About It? appeared first on The MatriX Files. Full Story

Top 5 Web Design Trends for 2020

Guest post by Alex Pineda, Matrix Group Creative Director New year, new possibilities, especially in web design. With technology advancing at an unprecedented rate, design possibilities seem limitless in the coming year. What do I think we’ll see, design-wise? Here are my predictions for the top 5 web design trends in 2020: Progressive Web Applications […] The post Top 5 Web Design Trends for 2020 appeared first on The MatriX Files. Full Story

How Your Digital Marketing Should Change in 2020

Your website, social media pages, videos, email newsletters, email campaigns – they’re all elements of your digital marketing toolbox. It’s the start of a new year. How should your digital marketing change in 2020? I queried my staff and here’s what we came up with: Experiment With a Mix of Short- and Long-Form Content Is […] The post How Your Digital Marketing Should Change in 2020 appeared first on The MatriX Files. Full Story

Leadership Lessons From Star Wars

It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn’t as great, but by and large, I’ve loved everything about the franchise. I’ve also read a lot about how George Lucas was highly influenced by Joseph Campbell’s mythical framework during the making of Episode […] The post Leadership Lessons From Star Wars appeared first on The MatriX Files. Full Story

2019 Top Techie Holiday Gift Ideas from Matrix Group

Looking for the perfect gift for the techie (or not so techie) in your life? Here are some holiday gift ideas from the staff of Matrix Group. The Ring Fit for Nintendo Switch. It uses a video game to get you active. ShiftCam is a multi-lens case for your iPhone that allows you to take […] The post 2019 Top Techie Holiday Gift Ideas from Matrix Group appeared first on The MatriX Files. Full Story

Matrix Group’s Favorite Tech Tools for Staff Productivity

Last week, a group of Matrix Group staff hosted a Tech Talk on our favorite tech tools. The Tech Talk was inspired by a conversation with a client who wanted to know more about Slack, one of our favorite tech tools. At Matrix Group, we use a lot of tech tools to do our work, stay […] The post Matrix Group’s Favorite Tech Tools for Staff Productivity appeared first on The MatriX Files. Full Story

5 Reasons NOT to Rebrand Your Organization

In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO of BRG Communications, and I have to say about this topic. We recently did a webinar on rebranding because many of our clients are rebranding or thinking about […] The post 5 Reasons NOT to Rebrand Your Organization appeared first on The MatriX Files. Full Story

7 Reasons to Rebrand Your Organization

A brand is not a logo. A brand is not an identity. A brand is a product. A brand is a person’s gut feeling about a product, service or organization. — Marty Neumeier, Author and speaker on all things brand I recently did a webinar on branding and rebranding with good friend Jane Barwis, CEO of BRG […] The post 7 Reasons to Rebrand Your Organization appeared first on The MatriX Files. Full Story

Don’t Reuse Passwords Already!

A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees at a member company had each received an email with an attachment containing their username and password. A quick check showed that the information in […] The post Don’t Reuse Passwords Already! appeared first on The MatriX Files. Full Story

It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move

You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of scenery and a change in office format. We’re moving to a smaller space but we’re not really losing space. Here’s why: we’re moving to a […] The post It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move appeared first on The MatriX Files. Full Story