Matrix Minute

User Experience in the Face of Trauma

I’m a very lucky person. I haven’t experienced anything that would qualify as a major traumatic event, and my life isn’t generally a series of inconveniences. Plenty of other people don’t have that kind of good fortune. And since I’m … Continue reading → The post User Experience in the Face of Trauma appeared first on snack o'clock.
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Matrix Group Wins Three AVA Digital Awards

Matrix Group has received three awards for recent client projects from the AVA Digital Awards, sponsored by the Association of Marketing and Communication Professionals (AMCP).
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Equipment Leasing and Finance Association

2017 AVA Digital Award in the "Associations" Category
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“What’s Special About Today? Life Lesson from a Six-Year-Old”

I was trying to get my 6-year old out of bed the other morning. He wouldn’t budge. Finally, he challenged me by asking, “What’s special about today?” That stopped me my in tracks. “What IS special about today?,” I thought. I named a few things: “I’m picking you up early. You have TaeKwonDo. I’m making […] The post “What’s Special About Today? Life Lesson from a Six-Year-Old” appeared first on The MatriX Files.
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Mindfulness and Meditation: A Key to Business Success

Mindfulness isn't just good for the brain, it's good for business! Recently, Matrix Group CEO Joanna Pineda caught up with Amy Sandler, Founder of Thunderheart Leadership - an organization that helps leaders become their best selves through mindfulness training and compassion training - to learn more about mindfulness, meditation, and the positive impact it can have on business. Wondering how you can get started being more mindful? Amy shares some great guidance.
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Favorite Tool: Google Page Analytics Chrome Extension

For me, 2017 is all about productivity hacks and working more efficiently. Recently, I’ve been diving deep into the world of Google Chrome extensions to help me streamline as much of my work (and personal life) as possible. One of … Continue reading → The post Favorite Tool: Google Page Analytics Chrome Extension appeared first on snack o'clock.
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Members Want Curation and Insight from Their Associations – Part One

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their most important target audiences. Then a team of Matrix Group staff interview people in each group. Whenever I can, I help conduct these interviews because […] The post Members Want Curation and Insight from Their Associations – Part One appeared first on The MatriX Files.
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Chocolate Paleo Cake for a REAL Snack O’Clock

I started this job a few months ago, and everyone kept talking about this blog, ”Snack O’Clock.” I thought to myself, “I LOVE SNACKS, this is perfect!” I was a little disappointed so see so few posts on actual snacks. … Continue reading → The post Chocolate Paleo Cake for a REAL Snack O’Clock appeared first on snack o'clock.
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Search Results Pagination Look Odd? Try Pagination with Sortable Headers

I recently came across some client reports that, when initially run with search criteria, looked correct and displayed properly. However, that all changed once a user selected pagination.  The search results soon began to look like nothing I’d searched for, and … Continue reading → The post Search Results Pagination Look Odd? Try Pagination with Sortable Headers appeared first on snack o'clock.
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The Importance of Data Entry Verification

The CEO of one of my clients called in a panic to say that the database deleted the profile of an important member. He was the primary contact at one of the association’s larger members. “Help,” my client said. “When I went to look for his number, his record was gone. This guy is really … Continue reading The Importance of Data Entry Verification →
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Matrix Group Projects Win Three Davey Awards

Matrix Group has received honors in the 2016 Davey Awards, sponsored by the International Academy of the Visual Arts for three client projects.
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Should You Crowdsource the Session Topics at Your Next Conference?

Teri Carden, Founder of ReviewMyAMS, has a unique take on conference sessions. She crowdsources several of the sessions at AMS Fest. AMS Fest is an event that brings together AMS (association management software) vendors with association executives looking for a new AMS. It’s basically corporate speed dating. Teri held AMS Fest events in Chicago and […] The post Should You Crowdsource the Session Topics at Your Next Conference? appeared first on The MatriX Files.
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Matrix Group Launches Redesigned Website for the Northern Virginia Association of Realtors®

Matrix Group celebrates the launch of a redesigned website for the Northern Virginia Association of Realtors® (NVAR).
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Is it Time to Add Diversity and Inclusion Demographics to your Membership Profiles?

I registered for an ASAE (American Society of Association Executives) meeting a couple of weeks ago and was surprised that the registration form asked about my gender, race and ethnicity. It felt a little intrusive for ASAE to be asking these questions. But I dutifully answered the questions because I’m a proud Filipino-American. This experience … Continue reading Is it Time to Add Diversity and Inclusion Demographics to your Membership Profiles? →
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National Electrical Contractors Association

2016 Davey Awards Silver Award in the "Mobile Apps" category
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Endocrine Society Facts and Figures

2016 Davey Awards Silver Award in the "Websites-Health" category
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3 Last-Minute Holiday Tech Gifts

We acknowledge that it’s late in the gift-buying game, so if you procrastinated on your shopping for Christmas, Hanukkah, Kwanzaa, and/or Three Kings Day, Matrix Group has got you covered with three options for the gadget geek in your life. … Continue reading → The post 3 Last-Minute Holiday Tech Gifts appeared first on snack o'clock.
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Matrix Group Launches Interactive Climate Monitoring Tool for Actuarial Research Partners

Matrix Group celebrates the launch of an interactive climate monitoring website for the Casualty Actuarial Society (CAS) and three research partners.
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Matrix Group Launches Microsite for The CAS Institute

Matrix Group celebrates the launch of a new microsite for the Casualty Actuarial Society (CAS).
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Matrix Group Launches Event Microsite for Food Marketing Institute

Matrix Group celebrates the launch of an event microsite for the Food Marketing Institute (FMI).
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Matrix Group Launches Redesigned Website for the Equipment Leasing and Finance Association

Matrix Group celebrates the launch of a redesigned website for the Equipment Leasing and Finance Association (ELFA).
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3 Must-Haves for Creating Content That Counts

I love content in all its forms and formats: Video, audio, animation, news articles, op-ed pieces, how-to columns, tweets, Facebook Messenger, and so on. And I love working with clients to help them surface the best of their content, from … Continue reading → The post 3 Must-Haves for Creating Content That Counts appeared first on snack o'clock.
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3 Must-Haves for Creating Content That Counts

I love content in all its forms and formats: Video, audio, animation, news articles, op-ed pieces, how-to columns, tweets, Facebook Messenger, and so on. And I love working with clients to help them surface the best of their content, from … Continue reading → The post 3 Must-Haves for Creating Content That Counts appeared first on snack o'clock.
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The Life Changing Benefits of Google’s Primary Inbox

I blogged recently that Matrix Group switched over to Google Apps. I have had a personal Gmail account for many years now and my family can’t function without our shared family Google calendar. So now I have Gmail at work and I’m loving it. I especially love Gmail’s inbox configurations. Here’s how it works. You […] The post The Life Changing Benefits of Google’s Primary Inbox appeared first on The MatriX Files.
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The Life Changing Benefits of Google’s Primary Inbox

I blogged recently that Matrix Group switched over to Google Apps. I have had a personal Gmail account for many years now and my family can’t function without our shared family Google calendar. So now I have Gmail at work and I’m loving it. I especially love Gmail’s inbox configurations. Here’s how it works. You […] The post The Life Changing Benefits of Google’s Primary Inbox appeared first on The MatriX Files.
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Why Matrix Group Was Finally Ready to Switch to Google Apps

A few years ago, I blogged about Google Apps. I wondered if my business, and businesses everywhere, were ready to make the switch to Google Apps. Well, a few years later, we finally made the switch. A couple of months ago, Matrix Group switched over to Google Apps. We now use: Gmail for email Google […] The post Why Matrix Group Was Finally Ready to Switch to Google Apps appeared first on The MatriX Files.
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Why Matrix Group Was Finally Ready to Switch to Google Apps

A few years ago, I blogged about Google Apps. I wondered if my business, and businesses everywhere, were ready to make the switch to Google Apps. Well, a few years later, we finally made the switch. A couple of months ago, Matrix Group switched over to Google Apps. We now use: Gmail for email Google […] The post Why Matrix Group Was Finally Ready to Switch to Google Apps appeared first on The MatriX Files.
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World Usability Day 2016 is All About Sustainability

The intersection of sustainability and user experience (UX) is where you’ll find the theme for 2016’s World Usability Day: Sustainable, or green, UX. Green UX involves creating the best experience for people in ways that make the most efficient, environmentally … Continue reading → The post World Usability Day 2016 is All About Sustainability appeared first on snack o'clock.
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World Usability Day 2016 is All About Sustainability

The intersection of sustainability and user experience (UX) is where you’ll find the theme for 2016’s World Usability Day: Sustainable, or green, UX. Green UX involves creating the best experience for people in ways that make the most efficient, environmentally … Continue reading → The post World Usability Day 2016 is All About Sustainability appeared first on snack o'clock.
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Question: Does a Member Login REALLY cost you sales?

The Big Question I am seeing a battle brewing in the association market regarding the need for users to log in to a site or service. The big question: If there is a member login, does it cost the organization sales – if the member is presented with a login, will they go away, never to return? … Continue reading Question: Does a Member Login REALLY cost you sales? →
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