How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb

A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is..... Full Story

Workflow for Managing and Sourcing Content for Multiple Social Media Accounts

As a social media coordinator for Matrix Group and some of our clients, I manage content and posts across a variety of social media platforms including Facebook, Instagram, and Twitter on a daily basis. When you consider multiple platforms for multiple … Continue reading → The post Workflow for Managing and Sourcing Content for Multiple Social Media Accounts appeared first on snack o'clock. Full Story

Even Your Kids Need a Password Manager

I’ve blogged in the past about password managers and why I think everyone needs one. Yes, everyone. Even your children. Not convinced? I asked my 8 year old about his various online accounts. Turns out he’s got about a dozen accounts already, between Spanish, Math, school blog, Minecraft, Fornite, etc. How does he remember them? […] The post Even Your Kids Need a Password Manager appeared first on The MatriX Files. Full Story

How to Keep Your Data Secure with a Remote Workforce - Heinan Landa, Optimal Networks

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Website Design Trends in 2019

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How to Make Your Conference Speakers Feel Special

I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to the International Foundation of Employee Benefits Plans (they call themselves the International Foundation, let’s call them the Foundation in this blog post). I don’t get […] The post How to Make Your Conference Speakers Feel Special appeared first on The MatriX Files. Full Story

Make These Your 2019 Resolutions for your Website and Web Marketing

It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of my clients, you didn’t meet all of your goals, but you gave it a good try. As you ponder the new year, I hope you’ll […] The post Make These Your 2019 Resolutions for your Website and Web Marketing appeared first on The MatriX Files. Full Story

Creating Successful Distributed Workforces - Rebecca Achurch, Achurch Consulting

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Ask Your Organization These Questions to Increase Your Membership Renewal Rate

I’m working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That’s a lot of members to recruit each year, just to recover from the previous year’s loss. What to do? In this instance, we get curious […] The post Ask Your Organization These Questions to Increase Your Membership Renewal Rate appeared first on The MatriX Files. Full Story

Why Data is an Untapped Resource for Associations - Steve MacLauchlan, UDig

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Why Data is an Untapped Resource for Associations - Steve MacLauchlin, UDig

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2018 Top Techie Holiday Gift Ideas from Matrix Group

 No matter what holiday you celebrate, it’s a great time to purchase some techie gifts for your family, friends, even yourself. If you’re looking for inspiration, here are some recommendations from the Matrix Group staff. The Echo Show lets you watch TV and movies, hold video conferences, see the lyrics of songs, and so much […] The post 2018 Top Techie Holiday Gift Ideas from Matrix Group appeared first on The MatriX Files. Full Story

Rebranding to Stay Relevant - Trevor Mitchell of American Mensa

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What to Focus on During a Website Redesign

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Who Should be in Charge of Your Membership Database Migration?

I get asked this question a lot by clients and prospects: CEOs and Executive Directors who are about to embark on a move to a new membership database want to know who should be in charge of the migration. My answer: Not IT. Create a small committee that includes membership, meetings and IT, maybe one more … Continue reading Who Should be in Charge of Your Membership Database Migration? → Full Story