Top 5 Web Design Trends for 2020

Guest post by Alex Pineda, Matrix Group Creative Director New year, new possibilities, especially in web design. With technology advancing at an unprecedented rate, design possibilities seem limitless in the coming year. What do I think we’ll see, design-wise? Here are my predictions for the top 5 web design trends in 2020: Progressive Web Applications […] The post Top 5 Web Design Trends for 2020 appeared first on The MatriX Files. Full Story

How Your Digital Marketing Should Change in 2020

Your website, social media pages, videos, email newsletters, email campaigns – they’re all elements of your digital marketing toolbox. It’s the start of a new year. How should your digital marketing change in 2020? I queried my staff and here’s what we came up with: Experiment With a Mix of Short- and Long-Form Content Is […] The post How Your Digital Marketing Should Change in 2020 appeared first on The MatriX Files. Full Story

Leadership Lessons From Star Wars

It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn’t as great, but by and large, I’ve loved everything about the franchise. I’ve also read a lot about how George Lucas was highly influenced by Joseph Campbell’s mythical framework during the making of Episode […] The post Leadership Lessons From Star Wars appeared first on The MatriX Files. Full Story

2019 Top Techie Holiday Gift Ideas from Matrix Group

Looking for the perfect gift for the techie (or not so techie) in your life? Here are some holiday gift ideas from the staff of Matrix Group. The Ring Fit for Nintendo Switch. It uses a video game to get you active. ShiftCam is a multi-lens case for your iPhone that allows you to take […] The post 2019 Top Techie Holiday Gift Ideas from Matrix Group appeared first on The MatriX Files. Full Story

Matrix Group’s Favorite Tech Tools for Staff Productivity

Last week, a group of Matrix Group staff hosted a Tech Talk on our favorite tech tools. The Tech Talk was inspired by a conversation with a client who wanted to know more about Slack, one of our favorite tech tools. At Matrix Group, we use a lot of tech tools to do our work, stay […] The post Matrix Group’s Favorite Tech Tools for Staff Productivity appeared first on The MatriX Files. Full Story

5 Reasons NOT to Rebrand Your Organization

In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO of BRG Communications, and I have to say about this topic. We recently did a webinar on rebranding because many of our clients are rebranding or thinking about […] The post 5 Reasons NOT to Rebrand Your Organization appeared first on The MatriX Files. Full Story

7 Reasons to Rebrand Your Organization

A brand is not a logo. A brand is not an identity. A brand is a product. A brand is a person’s gut feeling about a product, service or organization. — Marty Neumeier, Author and speaker on all things brand I recently did a webinar on branding and rebranding with good friend Jane Barwis, CEO of BRG […] The post 7 Reasons to Rebrand Your Organization appeared first on The MatriX Files. Full Story

Don’t Reuse Passwords Already!

A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees at a member company had each received an email with an attachment containing their username and password. A quick check showed that the information in […] The post Don’t Reuse Passwords Already! appeared first on The MatriX Files. Full Story

It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move

You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of scenery and a change in office format. We’re moving to a smaller space but we’re not really losing space. Here’s why: we’re moving to a […] The post It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move appeared first on The MatriX Files. Full Story

How We’re Using Agile and SCRUM to Manage our Office Move

Matrix Group is moving! We’ve been in this office for ten years and it’s time. Our needs have changed, and my creative team (yes, even developers are creative types, in my opinion) needs a change of scenery. As with all moves, there are about a million tasks that need to be done. So how are […] The post How We’re Using Agile and SCRUM to Manage our Office Move appeared first on The MatriX Files. Full Story

Amazing Member Journeys Start with Member Interviews

Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve this problem? It almost always starts with member interviews. Why? Because if it’s members who are struggling with some aspect of your digital presence (website, […] The post Amazing Member Journeys Start with Member Interviews appeared first on The MatriX Files. Full Story

Your Member Journeys ARE Your Brand

I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada. While logo, font, and color are certainly important aspects of a brand, we believe that the user experience is the largest driver of […] The post Your Member Journeys ARE Your Brand appeared first on The MatriX Files. Full Story

Don’t Redesign Your Website, Redesign Your Member Journeys

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here’s the problem with these RFPs: they almost always focus exclusively on the website and CMS. […] The post Don’t Redesign Your Website, Redesign Your Member Journeys appeared first on The MatriX Files. Full Story

The Best Way to Develop an Elevator Speech for Your Organization

I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their signature benefits, why individuals and organizations join and why they remain, and so much more! My favorite part […] The post The Best Way to Develop an Elevator Speech for Your Organization appeared first on The MatriX Files. Full Story

How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb

A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they imagined what a 7-star, 10-star, even a 12-star experience on Airbnb would be like. Wait, aren’t star scales always five stars? What the heck is […] The post How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb appeared first on The MatriX Files. Full Story