Wow Your Virtual Attendees and They'll Beg for More

Wondering how you can craft a virtual conference that is more than just a series of Zoom meetings? The Matrix Group + 100Reviews Webinar shares the secret sauce. 

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Matrix Group Serves as Architect for FMI U.S. Grocery Shopper Trends Web Experience

Jun 09, 2021
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area, recently launched a new microsite to promote FMI - The Food Industry Association’s U.S. Grocery Shopper Trends 2021 analysis.
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Matrix Group Launches “We Are Called” Campaign Website for the Catholic Health Association of the United States

May 18, 2021
Matrix Group, a leading digital marketing development agency in the Washington, D.C. area, recently launched a new campaign site for an important health equity initiative for the Catholic Health Association of the United States (CHA).
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MatrixMaxx 21.1 is Now Live, Featuring Commerce and List Subscription Enhancements

Apr 14, 2021
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 21.1, the latest version of its association management system (AMS).
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Matrix Group Launches Interactive Virtual Advent Calendar for Catholic Health Association of the United States

Dec 18, 2020
Matrix Group, a leading digital marketing development agency in the Washington, D.C. area, recently launched an interactive virtual Advent calendar for the Catholic Health Association of the United States (CHA).
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Matrix Group Wins Two Davey Awards for Recent Web Projects

Dec 18, 2020
Matrix Group has won two Davey Awards for recent web projects in the 2020 competition.
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MatrixMaxx 20.4 is Now Live, Featuring featuring Importer Upgrades

Dec 16, 2020
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 20.4, the latest version of its association management system (AMS).
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MatrixMaxx 20.3 is Now Live, Featuring MeetingMaxx Enhancements and New Integrations

Oct 29, 2020
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 20.3, the latest version of its association management system (AMS).
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Matrix Group Launches Redesigned Website for the Solid Waste Association of North America

Sep 23, 2020
Matrix Group, a leading digital marketing development agency in the Washington, D.C. area, recently launched a redesigned website for the Solid Waste Association of North America (SWANA).
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Matrix Group Wins 4 Awards of Distinction from the Communicator Awards

Jul 20, 2020
Matrix Group, recently won four Awards of Distinction in the 2020 Communicator Awards competition.
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MatrixMaxx 20.1 is Now Live, Featuring New Login and Meeting Enhancements

Apr 22, 2020
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 20.1, the latest version of its association management system (AMS).
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Matrix Group Launches Interactive Centennial Microsite for the American Physical Therapy Association

Apr 20, 2020
Matrix Group, a leading digital marketing development agency in the Washington, D.C. area, recently launched a website, featuring an interactive timeline, for the American Physical Therapy Association (APTA) for their centennial celebration.
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CEO Joanna Pineda Profiled in New Book - Association 4.0 - by Sherry Budziak and Kevin Ordonez

Feb 17, 2020
Matrix Group is proud to announce that CEO Joanna Pineda was recently identified as an innovative leader in the association community, and profiled in Sherry Budziak and Kevin Ordonez’s new book, Association 4.0: An Entrepreneurial Approach to Risk, Courage and Transformation.
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Matrix Group Launches Redesigned Website for the Sheet Metal Workers’ National Pension Fund

Dec 27, 2019
Matrix Group recently launched a re-imagined and redesigned site for the Sheet Metal Workers’ National Pension Fund (SMWNPF).
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MatrixMaxx 19.4 is Now Live, featuring the MatrixMaxx Importer

Dec 17, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.4, the latest version of its association management system (AMS).
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Matrix Group Launches Work for Water Website for Joint Partnership between the American Water Works Association and the Water Environment Federation

Nov 06, 2019
Matrix Group recently launched a re-imagined and redesigned site to promote career opportunities within the water management industry, as part of a joint partnership between the Water Environment Federation and the American Water Works Association.
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MatrixMaxx 19.3 is now LIVE! Featuring New Commerce Subscriptions and Notifications

Nov 05, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.3, the latest version of its association management system (AMS).
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MatrixMaxx 19.2 is Now Live, featuring Expanded Insights and Engagement Reporting

Jun 19, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.2, the latest version of its association management system (AMS).
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What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity.  When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. While “writing for […] The post What Are Natural Language Queries and Featured Snippets and Why Do They Matter? appeared first on The MatriX Files. Full Story

How BeSpeake Clients are Adding Fun to their Virtual Meetings

“How do we add fun to our virtual meeting? How do I get people chatting during our sessions? How do we get attendees interacting with each other? These are just some of the questions we get when we meet with BeSpeake clients each week to plan their virtual meetings. While there’s no magic formula, here […] The post How BeSpeake Clients are Adding Fun to their Virtual Meetings appeared first on The MatriX Files. Full Story

Why Journey Mapping is so Important to Creating Amazing Member Journeys

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them. Some newsletters are open to the public, while others are members-only. The client has […] The post Why Journey Mapping is so Important to Creating Amazing Member Journeys appeared first on The MatriX Files. Full Story

We Need to Bring Back the “Meet” in Meetings

During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year? Answer: While the education offerings were excellent, there were few opportunities for attendees to connect and network, and the few that did exist, were simple text chats. This client isn’t alone in […] The post We Need to Bring Back the “Meet” in Meetings appeared first on The MatriX Files. Full Story

The ASAE Annual Meeting Goes Virtual; Why This is a Good Decision

I read the email from ASAE (the American Society of Association Executives) yesterday afternoon about the ASAE Annual Meeting. Citing concerns for the health and safety of all members, ASAE Annual, which was supposed to be in person in Dallas, will once again be virtual, coupled with smaller, regional hub gatherings. Ugh. After a year […] The post The ASAE Annual Meeting Goes Virtual; Why This is a Good Decision appeared first on The MatriX Files. Full Story

Virtual Events Made the Conventions and the Inauguration Celebrations More Accessible

On January 20, I watched the Presidential Inauguration celebration from my couch. Normally, I would have been jonesing over the inaugural balls I’ve never been invited to, but this year, I had a front row seat as Tom Hanks hosted a star-studded musical extravaganza. How amazing to see John Legend, Justin Timberlake, Bruce Springsteen, Yo-Yo […] The post Virtual Events Made the Conventions and the Inauguration Celebrations More Accessible appeared first on The MatriX Files. Full Story

Top 5 Web Design Trends for 2021

It’s safe to say that, thanks to the pandemic, our lives are lived online now more than ever before. The more time we spend in the digital world, the more the lines are seeming to blur between physical and virtual, lending way to some exciting new web design trends. Here are the 5 trends that […] The post Top 5 Web Design Trends for 2021 appeared first on The MatriX Files. Full Story

Lessons from Three Seasons of Virtual Meetings

Well, the pandemic that was supposed to last a couple of weeks has dragged on through the Spring, Summer and Fall. Nearly 10 months since stay at home orders were issued, what have we learned about virtual meetings and engagement?   Pre-Recorded Is Giving Way to Live Early in the pandemic, meeting planners pivoted to Zoom […] The post Lessons from Three Seasons of Virtual Meetings appeared first on The MatriX Files. Full Story

The Road Ahead for Virtual and Hybrid Meetings in 2021

Last week, I had the pleasure of attending the Techsy Talk Global Conference. One of the best sessions was called “The Road Ahead: Industry Landscape for 2021” by Howard Givner of the Event Leadership Institute. Howard provided an overview of the meetings and conference landscape, covering the latest news related to vaccines, state COVID regulations, […] The post The Road Ahead for Virtual and Hybrid Meetings in 2021 appeared first on The MatriX Files. Full Story

Are you Team Live or Team Pre-Recorded During Virtual Meetings?

I’m attending and speaking during the techsytalk GLOBAL conference this week. Liz King Caruso, the organizer, ran a poll on the first day and asked attendees if they were on Team Live or Team Pre-Recorded. Turns out 100% of the attendees voted Team Live. And yet… I attended a couple of conferences last week where […] The post Are you Team Live or Team Pre-Recorded During Virtual Meetings? appeared first on The MatriX Files. Full Story

What Makes a Successful Virtual Meeting? Lessons Learned from the Battlefield

Since July of this year, we’ve had the honor of hosting 9 virtual meetings. It’s been a season of learning because the meetings landscape keeps changing and attendee expectations have shifted dramatically since the pandemic began. Here are some of the things we’ve learned: Good communication is key! Even though it feels like we’ve been […] The post What Makes a Successful Virtual Meeting? Lessons Learned from the Battlefield appeared first on The MatriX Files. Full Story

Revisiting the Attendee Experience During a Virtual Meeting

A couple of years ago, I posted this: An Executive Director’s Guide to Getting the Most Out of Your Next Conference. I quoted my friend and client Carol Neuvelt, Executive Director of NAEM, who tells her staff and members to make sure they do this during a conference: 1) Learn something 2) Participate in the […] The post Revisiting the Attendee Experience During a Virtual Meeting appeared first on The MatriX Files. Full Story

What Your Virtual Sponsors and Exhibitors Want Most

Many organizations are wrestling with how they can pull off a successful virtual meeting, especially with regard to their sponsors and exhibitors. How do you provide real value for them in the virtual environment? How do you convince them that it’s worth the time and investment? Heck, will they even want to consider it? Good […] The post What Your Virtual Sponsors and Exhibitors Want Most appeared first on The MatriX Files. Full Story

Should Virtual Conference Sessions Be Live or Pre-Recorded?

I’m attending a lot of conferences these days. I’m also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions being asked by meeting planners is: Should my educational sessions be live or pre-recorded? Live streamed at a certain time or available on demand? Pre-recorded […] The post Should Virtual Conference Sessions Be Live or Pre-Recorded? appeared first on The MatriX Files. Full Story

Tips for Creating a Powerful Membership Directory

MatrixMaxx has out-of-the-box member directory searches. We have a company search and an individual search. These searches can be configured to search different criteria and skinned to match a client’s website. They are terrific and get the job done. Sometimes, however, clients want something completely different for their company search. In these instances, the question … Continue reading Tips for Creating a Powerful Membership Directory → Full Story