Meeting Success, All Thanks to Data

NAES achieved their big, lofty meeting goals by developing an actionable data-driven marketing strategy.

Matrix Minute

Matrix Group Launches New Website for All Ages Read Together (AART)

Sep 17, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area recently launched a redesigned website for All Ages Read Together (AART), a non-profit organization dedicated to educating children in need with free preschool programs in their communities.
Full story

Matrix Group Launches Updated Appointment Scheduler Tradeshow Application for the Food Marketing Institute

Aug 16, 2018
Matrix Group is pleased to announce the launch of the Food Marketing Institute's new and improved appointment scheduler tradeshow application.
Full story

MatrixMaxx 18.2 is Now Live

Jun 27, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.2, the latest version of its association management system (AMS).
Full story

Matrix Group Launches Redesigned Website for Catholic Charities USA

Jun 05, 2018
Matrix Group is pleased to announce the launch of the redesigned Catholic Charities USA Website, built in the WordPress CMS.
Full story

Matrix Group Announces that Northern Virginia Association of Realtors® Wins Progress Sitefinity 2017 Association Website of the Year Award

Apr 18, 2018
Matrix Group is pleased to announce that the Northern Virginia Association of Realtors® (NVAR) website, designed and built by Matrix Group, has been named the 2017 Progress® Sitefinity™ Association Website of the Year.
Full story

Matrix Group Announces Launch of New Website for the U.S. Grains Council

Apr 12, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web, mobile, social, hosting and integrations, recently launched a redesigned website for the U.S. Grains Council (the Council).
Full story

Announcing MatrixMaxx 18.1, the Newest Release

Mar 30, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.1, the latest version of its association management system (AMS).
Full story

Matrix Group Wins Two AVA Awards

Mar 29, 2018
Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, has won two awards from the AVA Digital Awards and for recent web projects.
Full story

MatrixMaxx AMS Announces Integration with the Higher Logic Community Platform

Mar 19, 2018
MatrixMaxx, Matrix Group’s association management system that provides nonprofits and associations with a comprehensive suite of modules to help manage membership, meetings, e-commerce activities, mailing lists and more, announces a new integration with the Higher Logic community platform.
Full story

Matrix Group Launches Interactive Website for the Food Marketing Institute & Nielsen

Feb 20, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington, D.C. area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services, recently launched an interactive microsite for the Food Marketing Institute (FMI) and Nielsen, which presents this year’s findings from their joint, multi-year research effort on the “Digitally Engaged Food Shopper.”
Full story

Matrix Group Launches New Magazine Website for the CAS Actuarial Review Magazine

Jan 22, 2018
Matrix Group, a leading digital marketing and consulting agency in the Washington DC area specializing in web design, development, AMS, integration, branding, mobile and e-marketing services, recently launched a new magazine website, Actuarial Review, for the Casualty Actuarial Society.
Full story

MatrixMaxx 17.4 is Now Live

Dec 20, 2017
The 17.4 release features a Meeting Attendance Upgrade, allowing users to quickly and easily distinguish between actual attendees vs. “no shows” at their meetings and events and compile reports on this data with even less effort.
Full story

Matrix Group Wins Three MarCom Awards for Recent Projects

Nov 28, 2017
Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, branding, mobile, e-marketing, and consulting services, has won three awards in the 2017 MarCom Awards.
Full story

Matrix Group Wins Two W³ Awards

Nov 07, 2017
Matrix Group, a digital agency in the Washington DC area specializing in web design, development, AMS, integration, mobile and e-marketing services, has won two silver awards from the 12th Annual W³ Awards for recent web projects.
Full story

Matrix Group Releases MatrixMaxx 17.3

Sep 29, 2017
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 17.3, the latest version of its association management system (AMS).
Full story

What REALLY Matters for Search Engine Optimization (SEO)

I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on the mechanics of our client sites so.... Full Story

Tips for Increasing Email Deliverability

Guest post by Leah Monica, Director of Marketing We all constantly hear about email marketing best practices to help increase our open and click rates – subject lines, concise copy, clear calls-to-actions – but what good are those best practices if our emails aren’t even reaching your contacts’ inboxes? Why do your emails sometimes get […] The post Tips for Increasing Email Deliverability appeared first on The MatriX Files. Full Story

GDPR: Do You Really Want to be Forgotten?

Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager We’re almost two months past the GDPR deadline, and we’re all still alive! (Well, mostly.) Just because the deadline has come and passed doesn’t mean the fun is over, though. As I’m sure you’ve heard, California has a new GDPR-inspired privacy law coming down the pike, and many […] The post GDPR: Do You Really Want to be Forgotten? appeared first on The MatriX Files. Full Story

The Checkbox War is Over: How to Pick a New AMS Partner

I was talking to my friend Ben Muscolino at Benel Solutions. Ben’s company does netFORUM implementations and other AMS integrations. Matrix Group has several clients in common and we love working with Benel Solutions. Anyway, we were talking association management software (AMS) companies, how the space is pretty crowded, and how difficult it is for […] The post The Checkbox War is Over: How to Pick a New AMS Partner appeared first on The MatriX Files. Full Story

Does Your Website Need Web Push Notifications?

Let’s face it. As marketers, we’re always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions. Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We’ve all gotten used to the notifications on our phone, as well […] The post Does Your Website Need Web Push Notifications? appeared first on The MatriX Files. Full Story

New Privacy Features in WordPress 4.9.6 for GDPR Compliance

With the EU’s GDPR deadline looming large in everyone’s mind, WordPress has released Version 4.9.6, which includes several new privacy-related features to help WordPress site owners comply with GDPR regulations. Here’s a rundown of the new features: Comments WordPress has … Continue reading → The post New Privacy Features in WordPress 4.9.6 for GDPR Compliance appeared first on snack o'clock. Full Story

The Life Changing Magic of Tidying Your Website: Keep Only What You Love

I’ve blogged in the past about Marie Kondo’s best-selling book, The Life Changing Magic of Tidying Up. Last year, my husband and I set about tidying our house, with great success. While I wouldn’t exactly call my house neat and sparse, I am definitely more in control of the clutter. So what’s all this got […] The post The Life Changing Magic of Tidying Your Website: Keep Only What You Love appeared first on The MatriX Files. Full Story