Wow Your Virtual Attendees and They'll Beg for More

Wondering how you can craft a virtual conference that is more than just a series of Zoom meetings? The Matrix Group + 100Reviews Webinar shares the secret sauce. 

Matrix Minute

MatrixMaxx 20.3 is Now Live, Featuring MeetingMaxx Enhancements and New Integrations

Oct 29, 2020
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 20.3, the latest version of its association management system (AMS).
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Matrix Group Launches Redesigned Website for the Solid Waste Association of North America

Sep 23, 2020
Matrix Group, a leading digital marketing development agency in the Washington, D.C. area, recently launched a redesigned website for the Solid Waste Association of North America (SWANA).
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Matrix Group Wins 4 Awards of Distinction from the Communicator Awards

Jul 20, 2020
Matrix Group, recently won four Awards of Distinction in the 2020 Communicator Awards competition.
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MatrixMaxx 20.1 is Now Live, Featuring New Login and Meeting Enhancements

Apr 22, 2020
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 20.1, the latest version of its association management system (AMS).
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Matrix Group Launches Interactive Centennial Microsite for the American Physical Therapy Association

Apr 20, 2020
Matrix Group, a leading digital marketing development agency in the Washington, D.C. area, recently launched a website, featuring an interactive timeline, for the American Physical Therapy Association (APTA) for their centennial celebration.
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CEO Joanna Pineda Profiled in New Book - Association 4.0 - by Sherry Budziak and Kevin Ordonez

Feb 17, 2020
Matrix Group is proud to announce that CEO Joanna Pineda was recently identified as an innovative leader in the association community, and profiled in Sherry Budziak and Kevin Ordonez’s new book, Association 4.0: An Entrepreneurial Approach to Risk, Courage and Transformation.
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Matrix Group Launches Redesigned Website for the Sheet Metal Workers’ National Pension Fund

Dec 27, 2019
Matrix Group recently launched a re-imagined and redesigned site for the Sheet Metal Workers’ National Pension Fund (SMWNPF).
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MatrixMaxx 19.4 is Now Live, featuring the MatrixMaxx Importer

Dec 17, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.4, the latest version of its association management system (AMS).
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Matrix Group Launches Work for Water Website for Joint Partnership between the American Water Works Association and the Water Environment Federation

Nov 06, 2019
Matrix Group recently launched a re-imagined and redesigned site to promote career opportunities within the water management industry, as part of a joint partnership between the Water Environment Federation and the American Water Works Association.
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MatrixMaxx 19.3 is now LIVE! Featuring New Commerce Subscriptions and Notifications

Nov 05, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.3, the latest version of its association management system (AMS).
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MatrixMaxx 19.2 is Now Live, featuring Expanded Insights and Engagement Reporting

Jun 19, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.2, the latest version of its association management system (AMS).
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The Matrix Group Office is Moving on July 1, 2019

Jun 14, 2019
As you may have heard, the Matrix Group office is moving! But don’t worry, we’re not moving far. We love the Crystal City neighborhood, so we’ve decided to move into a new office space just across the street that will better meet our needs as our company continues to grow and change.
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Matrix Group Wins Two Hermes Creative Awards

May 09, 2019
Matrix Group and their clients have won two awards from the 2019 Hermes Creative Awards competition.
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MatrixMaxx 19.1 is Now Live, featuring a Refreshed Intranet Design and BI Insights

Apr 17, 2019
Matrix Group, a leading digital marketing and consulting agency in the Washington DC metro area, announces the release of MatrixMaxx 19.1, the latest version of its association management system (AMS).
Full story

MatrixMaxx 18.4 is Now Live

Dec 18, 2018
Matrix Group, a leading digital agency in the Washington DC metro area, announces the release of MatrixMaxx 18.4, the latest version of its association management system (AMS).
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Matrix Group Launches Importer Tool for Materials Research Society (MRS)

Nov 20, 2018
Matrix Group recently launched an updated importer tool for the Materials Research Society’s (MRS) conference websites.
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The Road Ahead for Virtual and Hybrid Meetings in 2021

Last week, I had the pleasure of attending the Techsy Talk Global Conference. One of the best sessions was called “The Road Ahead: Industry Landscape for 2021” by Howard Givner of the Event Leadership Institute. Howard provided an overview of the meetings and conference landscape, covering the latest news related to vaccines, state COVID regulations,.... Full Story

Are you Team Live or Team Pre-Recorded During Virtual Meetings?

I’m attending and speaking during the techsytalk GLOBAL conference this week. Liz King Caruso, the organizer, ran a poll on the first day and asked attendees if they were on Team Live or Team Pre-Recorded. Turns out 100% of the attendees voted Team Live. And yet… I attended a couple of conferences last week where […] The post Are you Team Live or Team Pre-Recorded During Virtual Meetings? appeared first on The MatriX Files. Full Story

What Makes a Successful Virtual Meeting? Lessons Learned from the Battlefield

Since July of this year, we’ve had the honor of hosting 9 virtual meetings. It’s been a season of learning because the meetings landscape keeps changing and attendee expectations have shifted dramatically since the pandemic began. Here are some of the things we’ve learned: Good communication is key! Even though it feels like we’ve been […] The post What Makes a Successful Virtual Meeting? Lessons Learned from the Battlefield appeared first on The MatriX Files. Full Story

Revisiting the Attendee Experience During a Virtual Meeting

A couple of years ago, I posted this: An Executive Director’s Guide to Getting the Most Out of Your Next Conference. I quoted my friend and client Carol Neuvelt, Executive Director of NAEM, who tells her staff and members to make sure they do this during a conference: 1) Learn something 2) Participate in the […] The post Revisiting the Attendee Experience During a Virtual Meeting appeared first on The MatriX Files. Full Story

What Your Virtual Sponsors and Exhibitors Want Most

Many organizations are wrestling with how they can pull off a successful virtual meeting, especially with regard to their sponsors and exhibitors. How do you provide real value for them in the virtual environment? How do you convince them that it’s worth the time and investment? Heck, will they even want to consider it? Good […] The post What Your Virtual Sponsors and Exhibitors Want Most appeared first on The MatriX Files. Full Story

Should Virtual Conference Sessions Be Live or Pre-Recorded?

I’m attending a lot of conferences these days. I’m also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions being asked by meeting planners is: Should my educational sessions be live or pre-recorded? Live streamed at a certain time or available on demand? Pre-recorded […] The post Should Virtual Conference Sessions Be Live or Pre-Recorded? appeared first on The MatriX Files. Full Story

Tips for Creating a Powerful Membership Directory

MatrixMaxx has out-of-the-box member directory searches. We have a company search and an individual search. These searches can be configured to search different criteria and skinned to match a client’s website. They are terrific and get the job done. Sometimes, however, clients want something completely different for their company search. In these instances, the question … Continue reading Tips for Creating a Powerful Membership Directory → Full Story

Learning Resources for PowerShell

On Friday, I’ll be speaking at the Perl and Raku Conference in the Cloud. My topic? PowerShell for Perl Experts. Yep, this is a techie topic for advanced developers. PowerShell is Microsoft’s automation scripting language and shell. PowerShell allows the automation of just about any aspect of Windows Server and Microsoft’s enterprise software, including Azure. […] The post Learning Resources for PowerShell appeared first on The MatriX Files. Full Story

Why New Member Onboarding is So Critical to the Member Journey

Imagine this. A person (or company) has made the decision to join your organization. What happens afterward? Does she get a giant welcome packet that she won’t read? Does the packet contain current or outdated information? Does he get nothing for a few weeks while you process the application and add him to lists? Does […] The post Why New Member Onboarding is So Critical to the Member Journey appeared first on The MatriX Files. Full Story

How Much Should I Charge for My Virtual Conference?

As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different program formats to consider, and on and on. But the biggest question on everyone’s mind is: how much should I charge for my virtual conference? […] The post How Much Should I Charge for My Virtual Conference? appeared first on The MatriX Files. Full Story

Should You Convert Your Conference to a Virtual Conference? TLDR: Yes

All Spring, one client conference after another was cancelled or rescheduled. A few clients converted their conferences to a series of Zoom meetings. With some states opening up, is there a chance that conferences will come back in the Fall, if not the summer? For organizations that have conferences coming up, should you wait or […] The post Should You Convert Your Conference to a Virtual Conference? TLDR: Yes appeared first on The MatriX Files. Full Story

Navigating Your Responsibilities as a Leader During COVID-19 Crisis

There’s no question that this COVID-19 pandemic is proving to be a test of leadership. As a CEO of Matrix Group, I have responsibilities to my employees, my clients, my clients’ customers, my employees’ families, and certainly our own family. Many of you know that I’m a member of Vistage, which is the world’s largest […] The post Navigating Your Responsibilities as a Leader During COVID-19 Crisis appeared first on The MatriX Files. Full Story

How To Turn Your Webinars into Interactive, Virtual Meetings

Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They’re scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or live/on demand webinars. Since most organizations already […] The post How To Turn Your Webinars into Interactive, Virtual Meetings appeared first on The MatriX Files. Full Story

Tips for Working From Home Effectively

Guest post by Leah Monica, Director of Marketing With the Coronavirus officially declared a pandemic by the World Health Organization, many organizations are requiring that their employees work from home. When working remotely full-time isn’t the norm for you and your staff, it can be tough to know how to stay productive, stay connected, and […] The post Tips for Working From Home Effectively appeared first on The MatriX Files. Full Story

Don’t Pile on the Tech Debt by Developing in an Old Platform

I blogged recently about the dreaded tech debt. I blogged about how to identify it and describe it. We all know that tech debt sucks! But what do we do about the tech debt we’ve got and how do we prevent it from happening in the future? My number one piece of advice is to […] The post Don’t Pile on the Tech Debt by Developing in an Old Platform appeared first on The MatriX Files. Full Story