What to Focus on During a Website Redesign

Full Story

Who Should be in Charge of Your Membership Database Migration?

I get asked this question a lot by clients and prospects: CEOs and Executive Directors who are about to embark on a move to a new membership database want to know who should be in charge of the migration. My answer: Not IT. Create a small committee that includes membership, meetings and IT, maybe one more … Continue reading Who Should be in Charge of Your Membership Database Migration? → Full Story

What is the Gutenberg WordPress Update?

On November 19, 2018, WordPress is set to revolutionize massive swathes of the internet with the introduction of its new editor called Gutenberg. While change can be scary, this update has a lot of promise in terms of new design … Continue reading → The post What is the Gutenberg WordPress Update? appeared first on snack o'clock. Full Story

Why Content Strategy Documents are Dead - Carrie Hane, Tanzen Consulting

Full Story

The Best Membership Database for Trade Associations

If you work with or for an association, you know that a key difference in association types is whether the members are companies or individuals. Associations that have companies for members are typically called trade associations. While MatrixMaxx serves BOTH trade associations and professional societies, we have some unique features that specifically benefit trade associations. … Continue reading The Best Membership Database for Trade Associations → Full Story

How Reviews Can Provide New Value to Your Membership - Teri Carden, CEO and Founder of 100Reviews

Full Story

How Do You Compete with Free?

I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. I usually have extra credits available because it takes us forever to listen to an 8-hour book in 15-minute chunks. But this summer’s trips have […] The post How Do You Compete with Free? appeared first on The MatriX Files. Full Story

The Power of Online Reviews - Ben Martin, Founder of The Review Society

Full Story

What REALLY Matters for Search Engine Optimization (SEO)

I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on the mechanics of our client sites so […] The post What REALLY Matters for Search Engine Optimization (SEO) appeared first on The MatriX Files. Full Story

The Importance of Imagery in Branding

Full Story

Tips for Working Remotely Effectively

Full Story

Tips for Working Remotely Effectively

Full Story

Tips for Selling Successfully - Rob Jolles, Author, Sales Trainer, Speaker

Full Story

Tips for Increasing Email Deliverability

Guest post by Leah Monica, Director of Marketing We all constantly hear about email marketing best practices to help increase our open and click rates – subject lines, concise copy, clear calls-to-actions – but what good are those best practices if our emails aren’t even reaching your contacts’ inboxes? Why do your emails sometimes get […] The post Tips for Increasing Email Deliverability appeared first on The MatriX Files. Full Story

GDPR: Do You Really Want to be Forgotten?

Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager We’re almost two months past the GDPR deadline, and we’re all still alive! (Well, mostly.) Just because the deadline has come and passed doesn’t mean the fun is over, though. As I’m sure you’ve heard, California has a new GDPR-inspired privacy law coming down the pike, and many […] The post GDPR: Do You Really Want to be Forgotten? appeared first on The MatriX Files. Full Story