Should Virtual Conference Sessions Be Live or Pre-Recorded?

I’m attending a lot of conferences these days. I’m also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions being asked by meeting planners is: Should my educational sessions be live or pre-recorded? Live streamed at a certain time or available on demand? Pre-recorded […] The post Should Virtual Conference Sessions Be Live or Pre-Recorded? appeared first on The MatriX Files. Full Story

Tips for Creating a Powerful Membership Directory

MatrixMaxx has out-of-the-box member directory searches. We have a company search and an individual search. These searches can be configured to search different criteria and skinned to match a client’s website. They are terrific and get the job done. Sometimes, however, clients want something completely different for their company search. In these instances, the question … Continue reading Tips for Creating a Powerful Membership Directory → Full Story

Learning Resources for PowerShell

On Friday, I’ll be speaking at the Perl and Raku Conference in the Cloud. My topic? PowerShell for Perl Experts. Yep, this is a techie topic for advanced developers. PowerShell is Microsoft’s automation scripting language and shell. PowerShell allows the automation of just about any aspect of Windows Server and Microsoft’s enterprise software, including Azure. […] The post Learning Resources for PowerShell appeared first on The MatriX Files. Full Story

Why New Member Onboarding is So Critical to the Member Journey

Imagine this. A person (or company) has made the decision to join your organization. What happens afterward? Does she get a giant welcome packet that she won’t read? Does the packet contain current or outdated information? Does he get nothing for a few weeks while you process the application and add him to lists? Does […] The post Why New Member Onboarding is So Critical to the Member Journey appeared first on The MatriX Files. Full Story

How Much Should I Charge for My Virtual Conference?

As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different program formats to consider, and on and on. But the biggest question on everyone’s mind is: how much should I charge for my virtual conference? […] The post How Much Should I Charge for My Virtual Conference? appeared first on The MatriX Files. Full Story

Should You Convert Your Conference to a Virtual Conference? TLDR: Yes

All Spring, one client conference after another was cancelled or rescheduled. A few clients converted their conferences to a series of Zoom meetings. With some states opening up, is there a chance that conferences will come back in the Fall, if not the summer? For organizations that have conferences coming up, should you wait or […] The post Should You Convert Your Conference to a Virtual Conference? TLDR: Yes appeared first on The MatriX Files. Full Story

Navigating Your Responsibilities as a Leader During COVID-19 Crisis

There’s no question that this COVID-19 pandemic is proving to be a test of leadership. As a CEO of Matrix Group, I have responsibilities to my employees, my clients, my clients’ customers, my employees’ families, and certainly our own family. Many of you know that I’m a member of Vistage, which is the world’s largest […] The post Navigating Your Responsibilities as a Leader During COVID-19 Crisis appeared first on The MatriX Files. Full Story

How To Turn Your Webinars into Interactive, Virtual Meetings

Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They’re scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or live/on demand webinars. Since most organizations already […] The post How To Turn Your Webinars into Interactive, Virtual Meetings appeared first on The MatriX Files. Full Story

Tips for Working From Home Effectively

Guest post by Leah Monica, Director of Marketing With the Coronavirus officially declared a pandemic by the World Health Organization, many organizations are requiring that their employees work from home. When working remotely full-time isn’t the norm for you and your staff, it can be tough to know how to stay productive, stay connected, and […] The post Tips for Working From Home Effectively appeared first on The MatriX Files. Full Story

Don’t Pile on the Tech Debt by Developing in an Old Platform

I blogged recently about the dreaded tech debt. I blogged about how to identify it and describe it. We all know that tech debt sucks! But what do we do about the tech debt we’ve got and how do we prevent it from happening in the future? My number one piece of advice is to […] The post Don’t Pile on the Tech Debt by Developing in an Old Platform appeared first on The MatriX Files. Full Story

How Matrix Group Ended up with Four Addresses In One Year

Clients, Partners and Friends, the Matrix Group address is changing. Again. We are imposing upon you, once more, to change your records so that correspondence, checks and everything else arrive at the proper place. Here’s the complicated story of how our one move generated three address changes. For 10 years, our address was 2711 Jefferson Davis […] The post How Matrix Group Ended up with Four Addresses In One Year appeared first on The MatriX Files. Full Story

What is Tech Debt and What Should You Do About It?

A couple of weeks ago, I did a webinar on Tech Debt with my CTO, Maki Kato, and MatrixMaxx AMS Product Manager, Tanya Kennedy-Luminati, and was also recently featured in an AssociationsNow article on the topic. What exactly is tech debt? Wikipedia says Tech Debt “reflects the implied cost of additional rework caused by choosing […] The post What is Tech Debt and What Should You Do About It? appeared first on The MatriX Files. Full Story

Top 5 Web Design Trends for 2020

Guest post by Alex Pineda, Matrix Group Creative Director New year, new possibilities, especially in web design. With technology advancing at an unprecedented rate, design possibilities seem limitless in the coming year. What do I think we’ll see, design-wise? Here are my predictions for the top 5 web design trends in 2020: Progressive Web Applications […] The post Top 5 Web Design Trends for 2020 appeared first on The MatriX Files. Full Story

How Your Digital Marketing Should Change in 2020

Your website, social media pages, videos, email newsletters, email campaigns – they’re all elements of your digital marketing toolbox. It’s the start of a new year. How should your digital marketing change in 2020? I queried my staff and here’s what we came up with: Experiment With a Mix of Short- and Long-Form Content Is […] The post How Your Digital Marketing Should Change in 2020 appeared first on The MatriX Files. Full Story

Leadership Lessons From Star Wars

It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn’t as great, but by and large, I’ve loved everything about the franchise. I’ve also read a lot about how George Lucas was highly influenced by Joseph Campbell’s mythical framework during the making of Episode […] The post Leadership Lessons From Star Wars appeared first on The MatriX Files. Full Story