by Joanna Pineda Posted on March 19, 2009
I tell my staff (especially Project Managers) to jump at any chance to share a meal with a client, vendor or partner. Why? Because I’m convinced that once you’ve shared a meal with someone, it’s a lot harder for them to demonize you, blow you off, ignore your calls and e-mails, or fire you for a small mistake.
A meal, however, is simply a metaphor for creating, nurturing and maintaining a relationship. The relationship is what matters. A meal is one really great, fun way to establish or further a relationship. Face to face meetings and social events are others. Can social networking help you nurture your relationships? Here’s how.
- A really great blog lets you connect with your staff, customers, members. A blog lets you share your perspectives, talk about what’s important to you or your field, speak more conversationally about a highly technical or complicated topic.
- An authentic social networking strategy lets you share aspects of your organization’s culture and values. So don’t just tweet about your press releases! Share tips and tricks through a video, tweet about Web sites that move you, and upload photos of your staff in action.
How about you? How are you using social networking to support your relationship goals?
Is The Future of Conferences in Small Scale Meetings? Posted on October 6, 2022
A couple of weeks ago, I attended Non Dues-A-Palooza, a conference about generating non dues revenue hosted by 100 Reviews. The event had about 125 attendees and was held at City Winery in Nashville, TN. I’ve been attending conferences since the Fall of 2021, so this wasn’t my first foray back to in person conferences. I’ve attended large and small conferences...
Getting Started with Twitter Spaces Posted on September 12, 2022
I’m part of the Mission Matters author network and they’ve been hosting discussions about different business topics on Twitter Spaces. What is Twitter Spaces? Twitter Spaces are live, audio-only conversations that happen in Twitter. Twitter Spaces is a direct competitor to Clubhouse, which was the first tech firm to offer audio-only discussions back in April 2020. Here’s how it works: Any...
Budget for Communications and Marketing When Proposing New Initiatives Posted on August 14, 2022
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and...