by Joanna Pineda Posted on March 19, 2009
I tell my staff (especially Project Managers) to jump at any chance to share a meal with a client, vendor or partner. Why? Because I’m convinced that once you’ve shared a meal with someone, it’s a lot harder for them to demonize you, blow you off, ignore your calls and e-mails, or fire you for a small mistake.
A meal, however, is simply a metaphor for creating, nurturing and maintaining a relationship. The relationship is what matters. A meal is one really great, fun way to establish or further a relationship. Face to face meetings and social events are others. Can social networking help you nurture your relationships? Here’s how.
- A really great blog lets you connect with your staff, customers, members. A blog lets you share your perspectives, talk about what’s important to you or your field, speak more conversationally about a highly technical or complicated topic.
- An authentic social networking strategy lets you share aspects of your organization’s culture and values. So don’t just tweet about your press releases! Share tips and tricks through a video, tweet about Web sites that move you, and upload photos of your staff in action.
How about you? How are you using social networking to support your relationship goals?
When Do Your Customer Journeys Actually Begin? Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Verifiable Credentials: New Technology for Association Membership? Posted on August 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...