by Joanna Pineda Posted on July 22, 2008
The National Association of Area Agencies on Aging (n4a)’s primary mission is to build the capacity of its members to help older persons and persons with disabilities live with dignity.
N4a asked Matrix Group to turn its Web site into the premier destination for issues and resources on aging. Matrix Group worked closely with n4a to showcase its many broad-reaching programs, clearly outline member benefits, and call on members to participate in research, workshops, training, and ongoing collaboration. Our solutions included targeted user surveys, intuitive site navigation, a design to enhance their brand, a customized Content Management System (CMS) to make it easy for staff to keep content fresh, and integration with legacy applications.
When Do Your Customer Journeys Actually Begin? Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer group. Both of them did the French route, which takes you from St Jean Pied de Port to Santiago de Compostela. It's a 500-mile journey that you do on foot over...
Verifiable Credentials: New Technology for Association Membership? Posted on August 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet. We...
Leadership Lessons from the Martial Arts Posted on June 20, 2023
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, discipline, respect, confidence, flexibility, etc. I recently did a webinar for UST Education on just this topic BUT my leadership lessons are ones I learned from my master, Master Seung Hum...